Chris Heiler, How to Build Your Business Through Inbound Marketing

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Attract More Visitors and Leads and Close More Customers With Inbound Marketing

Chris HeilerFounder & President

NOW WHAT?

WHAT’S NEXT?

Attract

ContentSocial Media

MeasureConvert Close

OffersCalls-to-ActionLanding Pages

Lead ScoringLead Segmentation

Lead NurturingCRM Integration

SourcesPage Performance

Competitors

CustomersLeadsVisitorsStrangers

Inbound Marketing Methodology

Measurable results:

1. Revenue increased by 230% in one year2. Now selling over 300% more packages3. 185% increase in web traffic4. 2x more sales qualified leads coming

through the funnel

Measurable results:

1. In one month, generated over 60 new leads from social media

2. Cost per lead (CPL) was 80% less than leads via PPC advertising

3. Cost of customer acquisition (COCA) is expected to be 1/3 that of PPC

Attract

ContentSocial Media

Competitors

Write and Optimize

• 500 words minimum• Optimize for keywords (try InboundWriter.com)• Don’t forget your meta data• Optimize your images• Setup Google Authorship

Social Media Tips

• Update and share archived blog posts

Social Media Tips

• Update and share archived blog posts• Don’t be lazy, care about conversion!• Headline, thumbnail image, description

• Promote posts on Facebook

Don’t be afraid to spend a little $$$

• Understand who you are targeting with ads• Understand how you are going to convert visitors• You better be able to measure results/ROI

Attract

ContentSocial Media

Competitors

75 to 90% of people visiting your website are not ready to buy--they are in fact-finding mode

Mr. and Mrs. Homeowner

Mr. and Mrs. Murray

Attract

ContentSocial Media

Competitors

(800) 681-9169chris.heiler@landscapeleadership.com

Self Improvement