ChristinaBrimagePartnerManagerHealthdirect Australia

LeveragingPartnership

Reciprocal relationship• Recognition as a trusted source

• Site authority (link to from .gov site)

• Brand and content exposure

• Networking and information sharing

• Social media promotion

• Common goal

Leveraging Information Partnerships

Ourinformationpartnerwebsites:

• healthdirect

• Pregnancy,BirthandBaby

• Carer Gateway

Good metadata – very important!

• <title>Unique title</title>

• Unique description

• Preferably html pages

Quality control – Reassessments

Every two years, information partners must complete a reassessment process to ensure us that their clinical governance processes continue to meet our quality assurance standards.

Quality control – Partner reports

• List of URLs we link to

• Any issues – redirects, broken links

• Review partner profile page

Blog - healthdirect

• Respond to time sensitive content and health warnings

• Highlight national health events like Dementia Awareness Week, Bipolar Day, etc.

• Link to partner peak bodies and subject matter experts

Information Partner Newsletter

• Quarterly• Keep partners informed on

what's happening at Healthdirect Australia

• Highlight partner initiatives and innovations

Partner Social Media

• LinkedIn Information Partner Group

• Twitter - Information Partner List

• @healthdirectAU

Partner videos - healthdirect

• Embed partner videos -master file only

• Link to partner included under video

• Builds awareness of partners video content

• Supports perception of partner as 'subject matter expert'.

Summary – and keep us posted• Metadata – best practice• Reassessment• New content (include apps, online

programs, video etc.)• Initiatives and innovations for Newsletter• Site refresh – No redirects• National campaigns• We may share national campaigns and

initiatives on social media and through our blog posts and Partner LinkedIn Group

Stay connected – we’re here to help• Newsletter, Partner LinkedIn Group, Twitter

• Ideas for future forums?

• Partner managers• Christina

• Jennifer