PROGRAMMATIC GOES BRAND ADVERTISING

New opportunities for publishers:

WHY?

Making display advertising simple, relevant, rewarding

Also includes brand marketers

PROGRAMMATIC MARKET

ONLINE ADVERTISING STEADILY GROWING IN CZ

Source: http://www.spir.cz/en/internet-advertising-exceeded-czk-13-billion-last-year-doubling-over-last-five-years

DISPLAY AD TECH TODAY

DISPLAY AD TECH IN …

PROGRAMMATIC OFFERS BIG POTENTIAL FOR CZ MARKET

Sources: http://www.digitalmarket.asia/magna-global-revises-programmatic-ad-spend-forecast-to-be-at-usd-53-bn-by-2018/http://www.spir.cz/en/internet-advertising-exceeded-czk-13-billion-last-year-doubling-over-last-five-years

PROGRAMMATIC SPEND 2013/14

Oct-13

Nov-13

Dec-13

Jan-14

Feb-14

Mar-14

Apr-14

May-14

Jun-14Jul-1

4

Aug-14

Sep-14

50%70%90%

110%130%150%170%190%210%230%250%

Oct-13

Nov-13

Dec-13

Jan-14

Feb-14

Mar-14

Apr-14

May-14

Jun-14Jul-1

4

Aug-14

Sep-14

50%

100%

150%

200%

250%

308%

332%

YoY est.

Source: Adform data – indexed ad spend

TRENDS IN CZ (LAST 12 MTHS.)

Oct-13

Nov-13

Dec-13

Jan-14

Feb-14

Mar-14

Apr-14

May-14

Jun-14Jul-1

4

Aug-14

Sep-14

50%

100%

150%

CPM

Oct-13

Nov-13

Dec-13

Jan-14

Feb-14

Mar-14

Apr-14

May-14

Jun-14Jul-1

4

Aug-14

Sep-14

50%

100%

150%

200%

CTR

+30% +80%

Source: Adform data – indexed CPM & CTR; Oct as 100% index

NEW REVENUE STREAMS WITH PROGRAMMATIC

GET BRAND ONLINE

READY FOR PROGRAMMATICRICH MEDIA

UTILIZE USER DATA

INVENTORY EXTENSION

DSP

KEY TAKEAWAYS

Programmatic is growing – in CZ w/ higher pace than displayProvide RM formats at scale w/ ease and get brand budgets onlineData is a new revenue stream – powered by programmaticPublishers can leverage their user insights beyond their O&O