CIPR Social Summer - Location Location Location

transcript

@drewb

#CIPRsm

PR & location based social networksAugust 2011 // Drew Benvie, Hotwire Group

The future of social media.... The future of social media....

Is mediaIs media

What is location based What is location based

social networkingsocial networking

Is mediaIs media

The future of locationThe future of location--based social media....based social media....

Is social mediaIs social media

Is mediaIs media

The future of locationThe future of location--based social media....based social media....

Is social mediaIs social media

Foursquare, Foursquare, FacebookFacebook Places....Places....

Are the futureAre the future

Image courtesy of Foursquare

How are brands being discussed?How are brands being discussed?

As a brand, either you’re a placeAs a brand, either you’re a place

You add value to placesYou add value to places

You are at placesYou are at places

What are brands currently doingWhat are brands currently doing

As a brand, either you’re a placeAs a brand, either you’re a place

You add information to placesYou add information to places

Or you are at placesOr you are at places

Or you are at placesOr you are at placesOr you are at placesOr you are at places

Why do we do it? Why do we do it?

Image courtesy of digdang.com

1. Social networking1. Social networking

2. Earning rewards2. Earning rewards

3. 3. GamificationGamification

Why do we do it? Why do we do it?

3. 3. GamificationGamification

The stream Explore

How does it work? How does it work?

Places Specials

And Lists!And Lists!

Places Specials

1. Claim a venue1. Claim a venue

2. Programme specials2. Programme specials

3. Add to the community3. Add to the community3. Add to the community3. Add to the community

http://bit.ly/4sqhelpukhttp://bit.ly/4sqhelpuk

And Lists!And Lists!

1. Claim a venue1. Claim a venue

2. Programme specials2. Programme specials

3. Add to the community3. Add to the community

How to do it as a brandHow to do it as a brand

3. Add to the community3. Add to the community

http://bit.ly/4sqhelpukhttp://bit.ly/4sqhelpuk

How does it work? How does it work?

DealsDeals

The opportunities for brandsThe opportunities for brands

Ways to engage the consumerWays to engage the consumer

Ways to draw in passersWays to draw in passers--byby

Engage and cut through the noiseEngage and cut through the noise

Content FunnelBlog

Coca Cola: Recycling KingCoca Cola: Recycling King

10,000 recycling bins on 10,000 recycling bins on FacebookFacebook PlacesPlaces

http://digitallife.today.com/_news/2011/06/21/6909332-coca-cola-greens-up-

on-facebook-places

McDonalds: Foursquare vouchersMcDonalds: Foursquare vouchers

33% increase in footfall in one day33% increase in footfall in one day

http://www.businessinsider.com/huge-mcdonalds-loves-foursquare--wheres-

facebook-2010-9

Dose Espresso: RewardsDose Espresso: Rewards

Free coffee for mayors on FoursquareFree coffee for mayors on Foursquare

http://digital-examples.blogspot.com/2009/11/marketing-on-foursquare.html

Badges: the game in FoursquareBadges: the game in Foursquare

“Starbucks recently announced

a relationship with Foursquare,

which enables us to engage

with our customers in unique with our customers in unique

ways by breaking down barriers

of digital and physical worlds.

Foursquare is another way for

Starbucks to take the pulse of

the experience in physical

stores in real time and hear

feedback from our customers.”

Courtesy of Mashable

Future trends? Future trends?

Automatic check insAutomatic check ins

Connection to your walletConnection to your wallet

Connection to your pointsConnection to your points

Future trends? Future trends?

Connection to your pointsConnection to your points

Thank you

Cartoons courtesy of Hugh Macleod

drew.benvie@hotwirepr.comdrew.benvie@hotwirepr.com

0207 608 4660

www.hotwirepr.com

@drewb

CIPR Social Summer - Location Location Location

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