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Cisco Confidential 1© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Cisco Customer EducationIt's All About The Experience: Cisco Video CollaborationBrian J. Avery

Territory Business Manager – Cisco Systems

Connect using the audio conference box or you can call into the meeting:

1. Toll-Free: (866) 432-9903

2. Enter Meeting ID: 209 396 905

3. Press “1” to join the conference.Watch the WebEx recording of this session

Presentation Agenda

► Welcome from Cisco

► Cisco Collaboration: Redefining the Collaboration Experience

► Conclusion

► A Story of Immersive Video

► Why Cisco for Collaboration

Priors:Cisco Sales and Channels (10.5 yrs)President and CEO (6 yrs) - Cisco Premier Partner Director of Sales (2 yrs) - Cisco Silver PartnerFinancial Analyst (7 yrs) - Sprint Corporation

About Your HostBrian AveryTerritory Business ManagerCisco Systems, Inc.bravery@cisco.com

Who Is Cisco?

Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Computer scientists, Len Bosack and Sandy Lerner found Cisco Systems

Bosack and Lerner run network cables between two different buildings on the Stanford University campus

A technology has to be invented to deal with disparate local area protocols; the multi-protocol router is born

1984

WellFleet

SynOptics

3Com

ACC

DEC

Proteon

IBM

Bay Networks

Newbridge

Cabletron

Ascend

Fore

Xylan

3ComNortel

Ericsson

Alcatel

JuniperLucent

Siemens

NECFoundry

Redback

Riverstone

Extreme AristaHP

Avaya

Juniper

Huawei

Aruba

Brocade

Checkpoint

Fortinet

ShoreTel

Polycom

Microsoft

F5

Riverbed

Dell

Internet of Everything

1990 – 1995 1996 – 2000 2001 – 2007 2008 – Today

The Landscape is Constantly

Changing

Leading for Nearly 30 Years

2016

Cisco Confidential 6© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Who Is Cisco?

Chuck Robbins,CEO, Cisco

• Dow Jones Industrial AverageFortune 100 Company (AAPL, CSCO, INTC, MSFT)

• $117B Market Capitalization

• $49.6B in Revenue

• $10B in Annual Net Profits

• $34B More Cash than Debt

• $6.3B in Research and Development

http://finance.yahoo.com/q/ks?s=CSCO+Key+Statistics

No. 1Voice

41%

No. 1TelePresence

50%

No. 1Web

Conferencing43%

No. 1Wireless LAN

50%

No. 2x86 Blade Servers

29%

No. 1RoutingEdge/Core/

Access

47%

No. 1Security

31%

No. 1SwitchingModular/Fixed

65%

No. 1Storage Area

Networks47%

Market Leadership Matters

Cisco Confidential 8© 2013-2014 Cisco and/or its affiliates. All rights reserved.

CiscoCollaborationRedefining the Collaboration Experience

Cisco Confidential 9© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Communication tools and have evolved butthey’re increasingly complicated and fragmented

telephone

meetings /calendar

mobile / BYOD

video / web conferencing

documentsharing / editing

smartphones

audio conferencing

instant messaging

/ chat

content storage

video streaming

content sharing

tablets

Cisco Confidential 10© 2013-2014 Cisco and/or its affiliates. All rights reserved.

TodayInterdependent workFlexible, self-regulated agile teamsTeam from anywhereWork with employees, partners, and customers

PastIndividual work

Fixed, long-term teamsTeams in the office

Work mostly with employees

The Way We Work Has Changed

Cisco Confidential 11© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Information Technology teams

are faced with

implementing and managing a complex set of solutions

An Easy and Simple Experience from Any Device

EveryDesk

EveryRoom

EveryPocket

Experience

Software

Hardware

Infrastructure

Network

The Experience

Customer Size0–100 1000+

Large-ScaleBE7000H1000+ Users2500 Devices8–10 Apps

Voice /Video / IPT UC / Collaboration Apps Video Conferencing Contact Center3rd Party Apps

Large-ScaleBE7000M1000+ Users3000+ Devices4–6 Apps

Voice / Video / IPTUC / Collaboration Apps Contact Center3rd Party Apps

Medium-ScaleBE6000H1000 Users2500 Devices8+1 Apps

Voice / Video / IPTUC / Collaboration Apps Video Conferencing Contact Center3rd Party Apps

Medium-ScaleBE6000M1000 Users1200 Devices4+1 Apps

Voice / Video / IPTUC / Collaboration Apps Contact Center3rd Party Apps

Small-ScaleBE6000S150 Users300 DevicesCore UC Apps Only

Voice / Video / IPT Core UC Apps Paging Services

On-Premise Family Model Options

Basi

c IP

T to

Ful

l Col

labo

ratio

n

No Max Capacity

Collaboration Software Licensing Framework Management Tools Seamless Migration

100–1000

Packaged Collaboration SolutionsPackaged Collaboration Solutions

Call ControlCUCM

1000

MessagingUnity®

Connection

IM/PJabber

Paging Cisco Paging

Server

Provisioning Management

Prime

1000 VM/UM 1000 IM/P Users 50 Users/Group 1000 Users

Attendant Console

Adv/Standard

Contact CentreUCCX

ManagementTP Management

Suite

Record Stream Video

TP Content Server

ControlCisco TP

Conductor

100 Agents 4 MCU’s 1vCPU 1 Recording

2 Streaming2vCPU

30 MCU’s

Media Processing

Cisco Telepresence

Server

Collaboration Edge

Expressway

10 HD ports per instance/VM

200 Audio100 Video

Cisco UCS® C220 M4*Rack Server

BE 6K

EveryDesk

EveryRoom

EveryPocket

EveryCustomer

© 2014 Cisco and/or its affiliates. All rights reserved. 17Cisco Confidential

Why Modernize

Cisco Confidential© 2013 Cisco and/or its affiliates. All rights reserved. 18

Old Meeting Rooms Old Desktop workspace

• Separate speakerphone• Overhead projector• Speaker system• Expensive room controls

• Separate monitor• USB camera• Desk phone• Desktop speakers

Cisco Confidential© 2013 Cisco and/or its affiliates. All rights reserved. 19

The “NEW” meeting room The “NEW” desktop workspace

• Integrated system for simplified end user experience

• Amazing audio and video quality

• Modern and intuitive user interface• Modern collaboration experience• Cost savings• Award winning designs

Modular and Codecs

Room SystemsImmersive

EveryRoom

IX5000Immersive Telepresence - IX5000

Rooms – MX Series

Rooms – SX series

DX70DX80 DX650

EveryDesk

8800 7800

DX Solutions

EveryPocket

All-in-one UC application Collaborate from any workspace Presence and IM Voice, video, and voice messaging Desktop sharing and conferencing

PC, Mac, tablet, and smartphoneOn-premises and cloudIntegration with 3rd party productivity tools

Cisco Jabber for Rich Real-time Communications

Cisco Spark

Communicate from where your work lives

Cloud-based Collaboration

Message Meeting Call

• Single app for voice, video, meetings, and messaging• iOS, Android, and Windows Devices• Windows and Mac OS X

• Integrated mobile and desktop voice and video calling with Spark App

• Spark App is an “extension” of your phone• Answer calls on your desk phone or with Spark

App• Call anyone, anywhere as if you were in the

office

Spark App as a Soft Client

© 2014 Cisco and/or its affiliates. All rights reserved. 31Cisco Confidential

Why Modernize

© 2014 Cisco and/or its affiliates. All rights reserved. 32Cisco Confidential

Cisco Multi-Stream

• Leverage both screens for video when not sharing content – SX80 / MX700 / MX800 Dual

• Exclusive capability for Cisco Endpoints leveraging Cisco Infrastructure!

Unified Conferencing

• Converged architecture for all conferencing types

• Personal (Rendezvous)

• Scheduled

• Instant (Ad Hoc)

• Single pool of resources,100% virtualized

• Flexible deployment options

Unified Call Control

• Unified call control, dial-plan, and administration for all collaboration endpoints

• Seamless interoperability across the portfolio

• Flexible deployment options for main office, branch and remote workers

Turns this experience… …into this experience!

© 2014 Cisco and/or its affiliates. All rights reserved. 33Cisco Confidential

Speaker Track 60

• Game changing innovation that allows for automatic camera tracking of the active speaker

• Easily identify the active speaker with spatial audio tracking

• Flexible deployment options –available on MX700/800 or add-on to SX80

Unified User Interface

• Common UI across all devices

• Ease of dialing long URLs with Touch Interface

• One-button-to-push for meetings

Intelligent Proximity

• Flexibly to view and share content on PC, MAC/Apple and Android devices

• Browse and save content at your convenience

• Mute/Volume/Add Participants/End Call controls

© 2014 Cisco and/or its affiliates. All rights reserved. 34Cisco Confidential

Snap to Whiteboard Mode

• Improve user experience and broaden usage of video to collaboration environments

• Ensures that the camera always provides a good view of both the whiteboard and presenter

• Configurable option on the SpeakerTrack 60

Stand-up Mode

• Allows users on IX5000 endpoints to stand up and move about the room and still remain in view

• Cameras do not move or adjust. Done in software!

Training Room Mode

• Training Room Mode allows a user to easily switch between:

• Local Presenter• Remote Presenter• Discussion

• Available on SX80 with Spearktrack 60 plus one additional camera

© 2014 Cisco and/or its affiliates. All rights reserved. 35Cisco Confidential

No More Room Remediation

• IX 5000 no longer requires expensive room remediation

• No more installing new carpet, changing HVAC, extra power connections, etc.

• One 110v power port and one network connection

• 30% lower TCO over 3 years and 25% lower annual support

Pervasive Desktop Video

• New DX endpoints allow affordable collaboration for every desk

• Desktop video is no longer only for executives

• Price points allow for pervasive video deployments to all knowledge workers!

Speed of Deployment• Most endpoints out of the box and

on video in 10-30 minutes• Open up• Setup• Plug In• Connect

• New IX5000 takes two people two days to install

ON A MISSION:

TO BRING AMAZINGTO EVERYONE IN THE WORLD http://www.youtube.com/v/uOGS83EtQG

s&hd=1&autoplay=1&rel=0

Making Teamwork Simplier

It’s where teams come togetherto discuss, connect, and share

Rooms for everyoneEnables the agile workerBetter together Consumer ease with IT manageabilityMobile and desktop

Message Meeting CallTeam messaging in virtual rooms

Persistent Chat, Content Sharing, Iteration

A Cloud-based phone system1 plus much more

Make calls within or outside organization via the PSTN1

Audio, video, and web meetings

Before/during/after-meeting messaging and content

Spark Services

1 The Cisco Spark service doesn’t include PSTN services. Customers need to purchase PSTN services from a 3rd party provider. For the complete Spark service, Cisco preferred media provider ecosystem partners can provide PSTN local, long-distance, and direct-inward-dial

services. Existing Cisco UC customers will use Spark Hybrid Services to connect on-premises call capabilities to Cisco Spark capabilities in the cloud.

Spark Endpoints

Cisco Desktop Devices

Spark Room Systems

Personal ProductivityOn the Road, in the Office, with a Customer

Join MeetingsWhen MobileFrom a Desk From a Room

Common Contacts and Call History From

Mobile to DesktopControl Video Rooms

From Mobile

Video Everywhere

Seamlessly Move Between Mobile

And Desktop

Cisco Spark Room Systems

MX200 MX300

MX800MX700 MX800 Dual

DX80DX70

SX80SX20

Pairing your Spark App to a Room SystemSpark Proximity

Join Spark Meetings on a Spark Room System

Simple Meeting Access Move and GoFace-to-Face Meetings

Industry-leading web and video conferencing‒ Audio, web, and high-definition video‒ Meeting, training, event, and support versions‒ Video optimized meetings: Collaboration Meeting Rooms Cloud

Document, application, desktop sharing Ad-hoc and scheduled meetings, including scheduling

with Outlook and Lotus Notes Interoperable with Cisco® Collaboration products Delivered securely over the Cisco WebEx® cloud and

on premises Consistent, cross-platform experience

‒ Supported on mobile devices‒ Windows, Mac, Linux, UNIX‒ Available in 13 languages

Cisco WebEx

WebConferencing

AudioConferencing

Video Conferencing

Everywhere Mainstream Immersive

How do I connect everyone together? In one meeting?Let’s Meet What devices

will be used?How many

people in my meeting?

Where is everyone joining from?

Make Collaboration Simple

Web Conferencing

Video Conferencing

AudioConferencingConferencing

All MeetingsOne Location

Collaboration is now Simple

WebEx Personal Meeting Rooms

Cisco TelePresenceEndpoints

3rd Party Standards BasedTelepresence Endpoints

WebEx Desktop & Mobile

Desktop Collaboration

Cisco WebEx Cloud

Lync 2010, 2013

Jabber Desktop & Mobile

Collaboration is now Simple

Collaboration is now Simple

Why should you care?

Collaboration enhances business processes

Collaboration fuels the next-gen workforce

Collaboration fuels the next-gen workforce

Collaboration enhances business processes

People Are Accelerating the Tipping Point

Collaboration accelerates workplace transformation Collaboration accelerates workplace transformation

Collaboration simplifies business

Collaboration simplifies business

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 54

Driving Results

• Increase employee satisfaction

• Optimize space, power, equipment for reduced $/sq. ft.

Efficient personalized workspaces:• Extension mobility

services• Seamless call transfer • Common user interface

and features on any device

Intelligent

Flexible Workspace and Hot Desking

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 55

IntelligentOptimized experiences allow users to personalize interaction with content and information:• Personalize meeting

experiences• Adapt to meeting

environments• View and share content

wirelessly from any device

Driving Results

• Maximize interaction

• Simplify connections

Maximize Productivity with Mobile devices

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 56

Thomas Boudia

IntelligentAdaptive experiences anywhere; connected as if in the office:• Secure connect in one step• Seamlessly escalate IM to

video to a video conference • Business class experiences

Driving Results

• Empowered mobile workers

• Work anywhere: partner and customer sites

Work from Anywhere

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 57

IntelligentOptimized experiences for critical moments:• Intuitive interfaces to easily

control meetings and content

• End to end quality and security assurance

• Real time content annotation• Optimize interaction for large

meetings

Driving Results

• Early engagement of SMEs reduces project cycles

• “In-Person” meetings reduce time and travel

Critical Business Meetings

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 58

IntelligentStreamline any to any video collaboration:• Secure B2B

collaboration • Intuitive from start to

finish: one step to join • Connect standard video,

web and audio users

Driving Results

• Full engagement drives spontaneous innovation

• Accelerate time to market

Video Collaboration- Enabled Value Chain

© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 59

IntelligentExpand revenue sources and service delivery models: • Effectively locate and scale

the best expertise• Simplify business class

B2C • Personalize with content

sharing and video messages

Driving Results

• Dramatically accelerate sales conversions

• Reduced customer acquisition costs

Connecting with your Customers

EveryDesk

HR Sales & Marketing Manufacturing

CMR CMRCMR

• New interviewing methods• Talent retention and training• Organizational alignment

• New service models• Reach new buyers• Build loyalty and trust

• Virtual Meeting Spaces• Design, Innovate, Faster• Improve time to market

Cisco Confidential 62© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Interactive Tool Visualize a Video-enabled workspace Understand the physical layout and room requirements More…

Cisco Project Workspace

http://www.cisco.com/assets/sol/tp/workplace_app/index.html

Cisco Confidential 63© 2013-2014 Cisco and/or its affiliates. All rights reserved.

Accelerate Sales with Demonstrationshttps://www.ciscomeetingonus.com/schedule.php

Why Choose Cisco?

of Fortune 500 Use Cisco®

Collaboration

95%

Cisco WebEx®

Minutes per Month

4+ Billion

Cisco Collaboration Customers

200,000+

Cisco TelePresence®

Endpoints

3+ Million

Cisco Contact Center Agents

4+ MillionCisco Jabber®

Seats

30+ Million

Cisco Leading the Industry

Cisco IPPhones

95+ Million

Worldwide Enterprise Voice Revenue Share

Avaya

MitelNECUnify (SEN)Alcatel-LucentPolycomMicrosoftShoreTel

Enterprise Voice Revenue Share

0%5%

10%15%20%25%30%35%40%45%

4Q12

1Q13

2Q13

3Q13

4Q13

1Q14

2Q14

3Q14

4Q14

1Q15

2Q15

3Q15

4Q15

Source: Synergy Research, note view excludes key telephony systems (KTS)Note: Not a comprehensive vendor list shown. Mitel includes Aastra history

…crowded in <10% share group

0%1%2%3%4%5%6%7%8%9%

10%

4Q12

1Q13

2Q13

3Q13

4Q13

1Q14

2Q14

3Q14

4Q14

1Q15

2Q15

3Q15

4Q15

Cisco

Avaya

Mitel

Unify(SEN)NEC

Alcatel-LucentPolycom

Microsoft

ShoreTel

Only Cisco Can Bring It All Together

UnifiedCommunications

CustomerCollaboration

Conferencing

Open & Interoperable

Intercloud: Premises, Cloud & Hybrid

Ecosystem: Partners & Cisco Services

Conclusion

Thank You and Next Steps

Brian Averybravery@cisco.com

www.

Learn more about Cisco Collaboration:www.cisco.com/go/collaboration/

Contact Your Cisco Partnerhttps://tools.cisco.com/WWChannels/LOCATR/performBasicSearch.do

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