Citrix Vision & StrategyAlex HillAlex Hill

99% of Fortune 50099% of Fortune 500200,000 customers

100M Corporate Users75% of Internet Users75% of Internet Users

Engine of Cloud ComputingT 5 S S dTop 5 SaaS vendor

Our Vision for BusinessOur Vision for Business

A world where people can work and play from anywhere

Business Runs on Applications

Web & eCommerceDecision Support

Business Runs on Applications

Personal Productivity

Financial AccountingProductivity Accounting

Communication & Collaboration

Human Capital DevelopmentUsers AppsCollaboration Development

Customer

Users Apps

Management

Users Want Flexibility and Business Needs ControlUsers Want Flexibility and Business Needs Control

IT is stuck in the middle

• Globalization • Consolidation• Flex Working• Branch Expansion• Web 2 0/Mobility

• Green Data Centers• Security

C li• Web 2.0/Mobility• Consumerization• E-Commerce

• Compliance• Continuity• Web Services

Users Apps

Traditional Distributed ComputingTraditional Distributed Computing

Network ServersManagement SecurityDevices

Complex • Inflexible • Un-secure • Costly

Deliver IT as an On-Demand ServiceOn Demand Service

Si lSimple.

Storage Servers Network Apps

$0.30/GB/mo 1 admin/20,000 $10/Mb 1 image x 1M users x 4 upgrades/yr

vs.

$3 75/GB/

vs.

1 d i /100

vs.

$500/Mb

vs.

1,000 apps x 5$3.75/GB/mo 1 admin/100 $500/Mb 1,000 apps x 5 versions x upgrades

Deliver IT as an On-Demand ServiceDeliver IT as an On Demand Service

Vi li iVi li i

DesktopsDesktops ApplicationsApplications ServersServers

VirtualizationVirtualization

Network ServersManagement SecurityDevices

Simple • Flexible • Secure • Low Costp

Deliver IT as an On-Demand ServiceDeliver IT as an On Demand Service

Desktop Desktop VirtualizationVirtualization

Application Application VirtualizationVirtualization

ServerServerVirtualizationVirtualizationXenAppXenApp NetScalerNetScaler XenServerXenServerXenDesktopXenDesktop

Network OptimizationNetwork OptimizationApp App virtualization virtualization for Windowsfor Windows

Advanced web Advanced web app deliveryapp delivery

High performance High performance server virtualizationserver virtualization

Complete Complete desktop desktop virtualizationvirtualization

Citrix Delivery CenterCitrix Delivery Center

A dynamic virtualization system that transforms apps, desktops and IT into on-demand services

Changes the Economics of the Desktop and DatacenterChanges the Economics of the Desktop and Datacenter

XenAppXenApp NetScalerNetScaler XenServerXenServerXenDesktopXenDesktopXenDesktopXenDesktop

Desktop Desktop VirtualizationVirtualization

NetScalerNetScalerWeb Application Web Application 

DeliveryDelivery

XenServerXenServerServer Server 

VirtualizationVirtualization

XenAppXenAppApplication Application VirtualizationVirtualizationApp virtualization App virtualization for Windowsfor Windows

Advanced web Advanced web app deliveryapp delivery

High performance High performance server virtualizationserver virtualization

Complete Complete desktop desktop virtualizationvirtualization

VirtualizationVirtualizationslashes TCO for slashes TCO for desktops 40desktops 40%%

DeliveryDeliveryreduces reduces web app web app servers by 60%servers by 60%

VirtualizationVirtualizationconsolidates consolidates servers 75servers 75%+%+

VirtualizationVirtualizationcuts application cuts application TCO by 50%TCO by 50%

Citrix Delivery CenterCitrix Delivery Center

Simplifies Operations for the Desktop and DatacenterSimplifies Operations for the Desktop and Datacenter

XenDesktopXenDesktopDesktop Desktop 

VirtualizationVirtualization

NetScalerNetScalerWeb Application Web Application 

DeliveryDelivery

XenServerXenServerServer Server 

VirtualizationVirtualization

XenAppXenAppApplication Application VirtualizationVirtualization

NetScalerNetScalerAccelerates web Accelerates web 

b 5X db 5X d

XenDesktopXenDesktopDeliver a complete Deliver a complete d kt id kt i

XenAppXenAppOnOn‐‐demand apps demand apps 

dd t llt ll

XenServerXenServerReduce Reduce hardware hardware 

& li& liVirtualizationVirtualizationslashes TCO for slashes TCO for desktops 40desktops 40%%

DeliveryDeliveryreduces reduces web app web app servers by 60%servers by 60%

VirtualizationVirtualizationconsolidates consolidates servers 75servers 75%+%+

VirtualizationVirtualizationcuts application cuts application TCO by 50%TCO by 50%

apps by 5X and  apps by 5X and  protects from protects from 

malicious attacksmalicious attacks

desktop experience desktop experience as an onas an on‐‐demand demand service to any userservice to any user

managed managed centrally centrally for for users to work  users to work  securely anywhere securely anywhere 

power & cooling power & cooling while increasing while increasing control and control and agilityagility

Citrix Delivery CenterCitrix Delivery Center

Traditional Distributed ComputingTraditional Distributed Computing

Virtualize to Control What MattersVirtualize to Control What Matters

Virtualize to Control What MattersVirtualize to Control What Matters

Simplify with the “Power of One”Simplify with the Power of One

Optimize for a High Definition User ExperienceOptimize for a High Definition User Experience

A d i• Any device

• Any locationy

• Any user

• High-performance over any network

Si l ti it f l l d iBroadcast • Simple connectivity for local devices

• Optimizes the performance 3D graphics

BroadcastPlug‐n‐Play

3DTechnologyp p g p

• Accelerates multimedia performance3D 

MediaStream 

gy• Enhances real-time voice and video

• Delivers data from optimal location

RealTimeIntelliCache • Delivers data from optimal location

• One copy of each app

• One copy of Windows

O i f h kl dOne • One image of each workload

• One instance of dataOne

• One user experience

Build once. One Leverage infinitely.One

• Open a branch officep• Start an offshore project• On board a new employee• On-board a new employee• Move a dept from building A to BSimplicity• Add, delete & update apps• Apply security patchesApply security patches

•Don’t care about your TV

•Don’t care what you watch•Don t care what you watch

•Predictable cost model

•On‐demand service anywhere

ReceiverReceiver ControllerController

Delivery NetworkDelivery Network

AdvertiseAdvertiseSubscribeSubscribe

XenDesktopXenDesktop

ReceiverReceiverBranch

RepeaterBranch

RepeaterAccess

GatewayAccess

Gateway

pXenApp

XenServerNetScaler

pXenApp

XenServerNetScalerpp yy

DeliveryNetworkDeliveryNetwork

Data CenterData

CenterAdvertiseAdvertiseSubscribeSubscribe CenterCenter

Citrix ReceiverCitrix Receiver

Deliver IT as an On-Demand ServiceOn Demand Service