Post on 19-Jan-2016
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Citrix XenApp 5 UpdateCitrix XenApp 5 Update
2© 2008 Citrix Systems, Inc. — All rights reserved
Agenda
Selling and Positioning of XenApp 5
Establish a Strategic Footprint in New and Existing Customers with XenApp 5
How to Sell Application Streaming in XenApp 5
What’s New in XenApp 5?
What’s New in XenApp 5?What’s New in XenApp 5?
4© 2008 Citrix Systems, Inc. — All rights reserved
What XenApp 5 brings to the table…
• Reduces cost of application management
• Maximizes performance for virtual applications – hosted and streamed
• Enhances user experience
• Leverages Windows Server 2008 and supports Windows Server 2003
5© 2008 Citrix Systems, Inc. — All rights reserved
Reduced Costs with XenApp 5
• Application management costs
• Application update costs
• Active Application Monitoring
• Reduce support costs
• Be IPv6 compliant
6© 2008 Citrix Systems, Inc. — All rights reserved
Preferential Load Balancing (PLB)
• How it works:
• Policy-based preferences for certain user(s) and/or application(s)
• Benefits:
• Provides IT with increased control over end user experience
• Guarantees SLA for critical users or applications
• Provides more processing power to high priority users or application sessions
Improve Performance with XenApp 5Platinum
APPLICATIONS
SCENARIOS
Who and what is critical?PLB let’s you specify the
critical path to meet SLA’s
Who and what is critical?PLB let’s you specify the
critical path to meet SLA’s
USERS
7© 2008 Citrix Systems, Inc. — All rights reserved
What’s New for Enhanced End-user Experience
• Enhanced user features
• Support mobile users with expanded support for small form factor devices
• Enhance usability with ClearType font smoothing
8© 2008 Citrix Systems, Inc. — All rights reserved
XenApp 5 for Microsoft Windows Server 2008
• Leverage security improvements
• Leverage new Terminal Services architecture
• Special Folder Redirection
• XPS based Universal Print Driver
• Internet Information Server 7 (IIS7) support
Selling and Positioning of XenApp 5 Selling and Positioning of XenApp 5
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The Market Opportunity is Huge
100 Million 100 Million XenApp Users XenApp Users
TodayToday
14% 14% PenetrationPenetration
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Capitalizing on Market Growth with XenApp
+16%
+16%
+12%
+15%
+15%
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Primary Challenges Increasing Pressure on IT
Operational Budget Cuts
Compliance & Data Security
Manageability
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A Better Approach: Centralize, Virtualize, Deliver on Demand
• Centralize apps and data in the data center
• Manage a single instance of an app in one secure place
• Deliver on-demand to users anywhere
Corporate Office Branch Offices Remote Worker Mobile Worker
Contract Worker
Data Center
IT
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Myth #1: My app isn’t compatible with XenApp
App Compat Toolkit for XenApphttp://www.citrix.com/appcompat
Analyze
Virtualize
Validate
Isolate & stream all apps
on XenApp
16© 2008 Citrix Systems, Inc. — All rights reserved
Myth #2: Apps are only available while connected
AppHub
Laptop
LOB App Hosted
Productivity App Streamed
LOB apps staysecured in data-center
Productivity appsavailable offline
Streaming
Virtual Delivery Protocol
Install once, deliver hosted or streamed
17© 2008 Citrix Systems, Inc. — All rights reserved
Myth #3: User experience is not the same as local
Better than installed experience1.Performance2.Consistency
“By further hiding complexity and difference, and providing simple, consistent, and attractive end-user components, Citrix improves the likelihood of successful end-user adoption.”Andi Mann, Enterprise Management Associates, 8/08
18© 2008 Citrix Systems, Inc. — All rights reserved
Key takeaways
Build targeted business models for revenue maximization
Lead with TCO, Sell the value of Platinum
Address common misconceptions to unlock larger gains
Expand existing account base by understanding their usage
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2
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Establish a Strategic Footprint in New and Existing Customers with XenApp 5 – Go Platinum!
Establish a Strategic Footprint in New and Existing Customers with XenApp 5 – Go Platinum!
20© 2008 Citrix Systems, Inc. — All rights reserved
XenApp Platinum Capabilities
• Application Streaming
• Smart Auditor
• Application Performance Monitoring
• Easy Call
• Smart Access
• WAN Optimization
• Single Sign-On
21© 2008 Citrix Systems, Inc. — All rights reserved
Why Platinum?
• Top of the line
• “Suite” or “Bundle” is barrier to adoption
• Simplifies selling motion
• Easier for customers to purchase
• Extends value across line of sight
• More value at the same price (as the suite)
Fancy Car
23© 2008 Citrix Systems, Inc. — All rights reserved
XenApp Revenue Opportunities
New Licenses
Upgrades RecoverySubscription Advantage
$47B$2B $4B$400M
Increased partner rewards with the Platinum Edition
Low hanging fruit High PriorityLarge customer pool
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Again, Why Platinum…..
…..because it’s already proven to be successful!
How to Sell Application Streaming in XenApp 5How to Sell Application Streaming in XenApp 5
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Typical Application Lifecycle Management
Assessment/Deployment• Test all server, client,
machine combinations• Regression testing• Software installation
Maintenance /Updates• Regression testing• Software installation
Application Support• Application conflict• Help desk calls• Trouble shoot at end-point
End of Life • Software removal• Clean-up
28© 2008 Citrix Systems, Inc. — All rights reserved
Separate the Apps, the User and the Machine
AppHub
Laptop
LOB App Hosted
Productivity App Streamed
LOB apps staysecured in data-center
Productivity appsavailable offline
Streaming
Virtual Delivery Protocol
29© 2008 Citrix Systems, Inc. — All rights reserved
Install Once, Deliver Hosted or Streamed
AppHub
Laptop
LOB App Hosted
Productivity App Streamed
LOB apps staysecured in data-center
Productivity appsavailable offline
Streaming
Virtual Delivery Protocol
30© 2008 Citrix Systems, Inc. — All rights reserved
Application Lifecycle Savings with XenApp
On Demand Software Delivery• No Regression testing• No Software installation
Maintenance/Updates• No Regression testing• No Software installation
Application Support• No Application conflict• Application Re-set• Reduced Help desk calls
End of life• No Software Un-install• No Post-removal cleanup
31© 2008 Citrix Systems, Inc. — All rights reserved
XenApp 5 Isolation and Streaming - Ready for Prime Time!
What's new
• Shared Profiles for Inter-isolation communication
• Differential updates
• HTTP(S) streaming of applications
Benefits
• Faster application startup
• Reduced application management time and cost
32© 2008 Citrix Systems, Inc. — All rights reserved
Isolate and stream to the server
• Single instance application management
• Reduce application silos reduce cost
• Reduce time to app delivery
Every app on server should be isolated
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Virtualize and stream to the desktop
• Desktop Applications difficult to manage
• Application Virtualization yields promise
• Leverage existing infrastructure
• Use same, proven model
• "Better than installed" user experience App
Hub
User
LOB App Hosted
Productivity App Streamed Productivity apps
available offline
Streaming
Virtual Delivery Protocol
34© 2008 Citrix Systems, Inc. — All rights reserved
MyCitrixLab.com
• Web based testing portal
• Meets config requirements specified in Citrix Ready Verification Test Kits
• Ability to schedule lab for 3 or 7 days
• SharePoint with FAQs, Verification Assist Guides, Administrator Guides, Discussion Forum
35© 2008 Citrix Systems, Inc. — All rights reserved
More Apps – More Users – More Money
• Delivering applications with XenApp saves up to 50% TCO
• Isolation and streaming is the best way to manage applications
• XenApp 5 delivers key enhancements to isolation and streaming to address compatibility
More licenses, more billable hours, more partner rewards, higher value services for you.