CLA PRExcellence Presentation

transcript

CLA PREXCELLENCEAWARDS

CLA 2014 Conference

Oakland, CA

November 9th, 2014

2014 PREXCELLENCE COMMITTEE

• Margaret Hatanaka, Rancho Cucamonga Public Library

• Brenda Crotts, Butte County Library

• Rebecca Elder, Monrovia Public Library

• Mark Fink, Santa Clara County Library District

• Hilary Keith, Santa Clara City Library

• Sharon Tani, Le Cordon Bleu College of Culinary Arts - Los Angeles

• Heather Witherow, Ontario City Library

2014 PREXCELLENCE WINNERSLess than 5 Million BudgetPrint categoryRancho Mirage Public Library - Quarterly Guide to Programs and ExhibitsEvent or Campaign categoryCamarillo Public Library - Camarillo ReadsElectronic categoryCamarillo Public Library - The Great GameWildcard categoryBurlingame Public Library – Homework Help Coupon

5 – 10 Million Budget Event or Campaign categoryAnaheim Public Library – Youth Art SeriesElectronic categoryAnaheim Public Library – APL NewsWildcard categorySanta Clara City Library – Sustainable U

10 Million + BudgetPrint categoryOakland Public Library – 2012-13 Annual ReportEvent or Campaign categoryCounty of Los Angeles Public Library – Foto East LA and Topanga Digital History ProjectElectronic categorySanta Clara County Library District – Sharing Starts Here Video ProjectWildcard categorySacramento Public Library – One Book Project

EVENT OR CAMPAIGNCAMARILLO PUBLIC LIBRARY

BARBARA WOLFE, City Librarian

CAMARILLO PUBLIC LIBRARYCAMARILLO READS

LOGONEWSLETTERTSHIRTS

MARCH NEWSLETTER

ELECTRONIC AWARD WINNER

CAMARILLO PUBLIC LIBRARY

BARBARA WOLFE, City Librarian

ELECTRONIC: THE GREAT GAMECAMARILLO PUBLIC LIBRARY

• 8 teams – 32 teens • 2.5 hours

The Great Game on social media

WILDCARD AWARD WINNER

Santa Clara City Library

Angela Ocana, Grant Coordinator

PREXCELLENCE WINNER: WILDCARD ANGELA OCANA

SANTA CLARA CITY LIBRARY: SUSTAINABLE U

Display

Project within a project

Social Media

PRINT AWARD WINNER Oakland Public Library

Winfred Walters, Manager, Community Relations, Grants & Development

PREXCELLENCE WINNER: PRINT2012-2013 ANNUAL REPORTOAKLAND PUBLIC LIBRARY

Winifred Walters

Manager, Community Relations,

Grants & Development

Purpose of Annual Report:

Communicate key facts and

milestones to members of our

community.

Audiences: City officials, friends of the

library and other funders, volunteers,

partner organizations, library staff and

users, general public

2013 National Library Week mural

installation: The Origami READ Wall

The Origami READ Wall was selected

for the visual theme of the Annual

Report

• Art used to create cover page

• Details and READ backdrop are

found throughout the report

• READ theme used in collateral

materials: post card, newsletter and

blog postings

Result: Bright, colorful,

positive message is found

throughout the report

Postcard without indicia distributed in

and outside of libraries.

Cost-effective ,

environmentally

friendly

announcement

mailed to

supporters.

Beautiful and effective vehicle for

promoting the Library’s services,

informing the public and

stakeholders, and strengthening

the Library’s relationships with

donors and community partners.

Credits:

Tom Downs, OPL, Text and Project

Management

Randall Homan, Gestalt Graphics, Design

Sharon McKellar, OPL, Cover photos

Sara DuBois, OPL, Proofreading

Ray Pickett, City of Oakland Dept. of

IT/Duplicating, printing services

ELECTRONIC AWARD WINNERSanta Clara County Library District

Mark Fink, Library Services Manager for Outreach and Public Awareness

Jane Cronkhite, Community Librarian, Campbell Library

PROJECT GOAL:

Develop a two minute video to showcase the different

services, resources, and programs the Santa Clara

County Library District (SCCLD) offers to the public.

Video Project Managers: Mark Fink and Jane Cronkhite

PREXCELLENCE WINNER: ELECTRONIC$10 MILLION + BUDGET CATEGORY

SHARING STARTS HERE VIDEOSANTA CLARA COUNTY LIBRARY DISTRICT

INTENDED AUDIENCE:

The general public residing in the Library District, local government

officials and Library stakeholders.

All 7 community libraries are featured in the video.

The video was intentionally designed to be 2 minutes long to be

viewed during public comment periods on agendas for City Council,

Library Commission and other government meetings.

VIDEO PRODUCTION:

In early 2013, Library staff developed the video concept,

"Sharing Starts Here" to tell the SCCLD story.

Fast + Light Productions was hired to work with Library staff to

produce the video at a cost of $7,000.

WAS THE PROJECT GOAL ACHIEVED?

The project goal was accomplished by using high quality film

images to communicate important SCCLD value propositions.

Value propositions featured in the video: (1) sharing stories, (2)

sharing reading, (3) sharing imagination, (4) sharing opportunities

for success, (5) sharing technology, (6) sharing expertise, and (7)

sharing resources and free programs.

MEASURING PROJECT SUCCESS:

The “Sharing Starts Here” video received extensive media

exposure and generated positive press throughout the County.

The video was featured on the Library’s homepage, Facebook

page, and in the monthly eNewsletter.

There have been almost 3,000 views of the video on the SCCLD

YouTube channel.

ADDITIONAL OUTCOMES:

Collaborations and outreach opportunities have been generated between Library staff and stakeholders to share the video in local communities.

The video was unveiled at the SCCLD Friends and Commissioners Forum in

February 2013. SCCLD branded flash drives with the video on it were distributed

to attendees to share with community organizations.

The video is a key resource in the SCCLD online advocacy toolkit, which is

maintained on the Library's web site.

CONTACT:

Mark Fink

mfink@sccl.org

Jane Cronkhite

jcronkhite@sccl.org

EVENT OR CAMPAIGN AWARD WINNERCOUNTY OF LOS ANGELES PUBLIC LIBRARY

Josh Irwin, Internet Services Coordinator

PREXCELLENCE WINNER: EVENT OR CAMPAIGN FOTO EAST LA AND TOPANGA DIGITAL HISTORY PROJECT

COUNTY OF LOS ANGELES PUBLIC LIBRARY

PROMOTION ON THE LIBRARY’S WEBSITE

FOTO EAST LA PROMOTION

FOTO EAST LA LAUNCH PARTY

TOPANGA DIGITAL HISTORY

TOPANGA DIGITAL HISTORY LAUNCH PARTY

WILDCARD NOMINEEST. HELENA PUBLIC LIBRARY

Jennifer Baker, Library Director

PREXCELLENCE NOMINEE: WILDCARD ELSIE THE LIBRARY CAT

ST. HELENA PUBLIC LIBRARY

WILDCARD AWARD WINNERSACRAMENTO PUBLIC LIBRARY

LAURA KOIVUNEN, Visual Communications Specialist

PREXCELLENCE WINNER:ONE BOOK SACRAMENTO 2013

EDGAR ALLAN POESACRAMENTO PUBLIC LIBRARY

• Slender Poe AnthologyDesigned, compiled and published

in house on the I Street Press

• The Poe ProjectThemed film festival in conjunction with

Capital Film Arts Alliance

• The Edgar Allan PorterIn conjunction with local brewery

New Helvetia Brewing Co.

• AdvertisingBus shelters, vehicle graphics, beer coasters, posters,

newsprint, website features, social media, local public

radio… and much more

OUTCOMES

BEST IN SHOWAmerican Advertising FederationSacramento Ad Club

GOLD, Best Integrated CampaignAmerican Advertising FederationSacramento Ad Club

SILVERAmerican Advertising Federation District Awards

JOHN COTTON DANALibrary Public Relations AwardEBSCO, ALA & MAPRS

SUCCESS FACTORS

• Several outgoing partner

organizations

• Several items of interest:

books, beer, films

• Strategic placement

of advertising

• A subject both staff and patrons

could get excited about

Questions?

CLA PRExcellence Presentation

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