Click play? - video marketing in Poland by grzegorzalbrecht.com

transcript

Click play?Video marketing in Poland

Grzegorz Albrecht, Independent Business Catalyst

ask@grzegorzalbrecht.com

EntertainmentEntertainment economy

More than 1 billion unique users visit YouTube each month

Every minute 100hrs of movie is uploaded to YT

Brand experienceProduct placement

Single projects

You Tube channels

Brand TVs

Viewers in PolandYT Poland:

14.7M users/mth

70% share

>6% growth mth/mth

.TV for freehortex.tv, frugo.tv, bols.tv, wyborowa.tv, gatta.tv, + 100 more for FREE

in exchange for a meeting

People saythanks, but

content = $$$

traffic = $$$

need a lucky draw

Case Studydrug store promotion prohibited

searching younger consumers

mobile drug order app

Case Studypowerful channel - subscription-driven traffic

selected tribe of users - higher viral potential

authentic form + subtle placement (9 sec) - lower abundance risk

client: Pelion / idea & production: Cineo

Case Study>1M views

200% growth in app downloads

positive viewers feedback

lives forever

Thank you!

“Anything in life is possible if you make it happen” - Jack LaLanne

Grzegorz Albrecht, Independent Business Catalyst

Marketing