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Trending with NextGen TravelersWorld Travel, Inc. 2013 Fall Symposium | Vic Pynn, Amadeus North America | October 4, 2013

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Leading the travel technology market

• 195+ countries• 40% global share

• 10,000+ employees• Spanish stock market (2010)

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Thought leadership

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Understanding the NextGen Traveler

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3keythemes

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The smart consumer

NextGens are digital natives and Internet experts.

They feel fully empowered to build their own travel package, and

challenge the status quo of traditional experts.

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Uniqueness search

The NextGen traveler doesn’t want to be treated as a tourist, but

rather an “explorer.” They crave “authentic” experiences.

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Social interaction

24/7 social interaction with friends is an essential part of the

NextGen traveler’s DNA. This requires a change in the way they

interact with brands, moving from one-way communication to an

interactive conversation with the brand.

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Understanding the NextGen Traveler

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18 - 30 years oldHeavy internet userTech-savvy travelerSocial media userFrequent traveler

Whois the NextGen traveler?

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Reviews, photos, videos, blogs, communitiesTransparent cost offerBrands they can trust A unique experience24/7 support

Whatis the NextGen traveler looking for?

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Traveling has never been easierEvolution in way consumers perceive travel Direct channel is the first touch point for mostFree information online makes it easy

Whythe NextGen traveler?

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Travel experience, expectations, and needs vary widely person to person, trip to trip

Approaches business travel in the same manner he approaches leisure travel

Convenience trumps complianceMobile is the 24/7 go to source

Howabout the NextGen business traveler?

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Appeal to their behaviors and travel patternsBe open to diverse policy approachesEmbrace their technology

Howdo I manage the NextGen business traveler?

If convenience trumps compliance, make compliance convenient

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