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November 27, 2013
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Shopping in the internet of everything ClickNL Inspiration Event
http://vimeo.com/12187317
Iskander Smit
November 27, 2013
Sleep je afbeelding in dit vak
Maak vanaf deze kant beide titelvakken even breed als de tekst in elk vak
November 27, 2013
Sleep je afbeelding in dit vak
http://villevivante.ch
November 27, 2013
Sleep je afbeelding in dit vak
November 27, 2013
Sleep je afbeelding in dit vak
November 27, 2013
Sleep je afbeelding in dit vak
Maak vanaf deze kant beide titelvakken even breed als de tekst in elk vak
People
ThingsServices
November 27, 2013
Connecting create new experiences
November 27, 2013
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Data intelligence is de new online value
pagerank network+effect conversa0ons big+datapagerank network effect conversations intelligence
November 27, 2013
Sleep je afbeelding in dit vak
November 27, 2013
Sleep je afbeelding in dit vak
Maak vanaf deze kant beide titelvakken even breed als de tekst in elk vak
From search to relevant agent Google Now
November 27, 2013
Sleep je afbeelding in dit vak
Maak vanaf deze kant beide titelvakken even breed als de tekst in elk vak
Making systems based on situations Driftwood presentation Tom Armitage
November 27, 2013
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November 27, 2013
Sleep je afbeelding in dit vak
November 27, 2013
Sleep je afbeelding in dit vak
PSFK presents the Future of Retail 2014
www.psfk.com/future-of-retail
Key points where a forward thinking
retailer or brand can effectively employ
data, connected technologies and
human service to meet the shopper
where they are and anticipate where
they will go next, enabling better
interactions at every stage of the sale.
Networked Purchase Path
Sophisticated information systems
can enable any organization to
dynamically respond to changes in
the marketplace, develop better
tools for customers and staff and
add efficiencies into the shopping
experience.
Data Driven Commerce Platforms
November 27, 2013
1. ubiquitous touchpoints 2. retail in the cloud 3. hyper personalisation 4. hybrid shopping 5. curated & social interactions 6. fluid customer journeys
November 27, 2013
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The store is everywhere Ubiquitous touchpoints
November 27, 2013
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Estimote
Bluetooth LTE will drive new interactions retail in the cloud
November 27, 2013
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Maak vanaf deze kant beide titelvakken even breed als de tekst in elk vak
3D measure systems
New size models will appear hyper personalization
November 27, 2013
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Landmarkt
Mixing digital convenience with true experiences curated experiences
November 27, 2013
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iTunes check-out in Apple store
Handsfree shopping fluid customer journeys
November 27, 2013
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© Shopping 2020 26
What we think about the Shopper in 2020 which is more or less “sure” … The consumer will be …
Completely Omnichannel Shopping behavior becomes a fusion of online and offline shopping mixed with social media interaction, being continuously mobile and demanding localization of offering. Extremely technology savvy Consumers are adapting new technologies faster than ever before. Technologies need to add direct value, give a feeling of being in control and must be easy to use. Power shifts from the supply to the demand side. Not retailers but consumers determine shopping propositions.
More privacy aware Consumers will become more aware of the value of their personal data. The younger generations will be willing to increasingly share personal data as long as the organization is trusted and value is provided. Infobesitas The consumer will be suffering from stress of choice Having access 24/7 to unlimited products and services will lead to an increased need for guidance, advise and “just decide for me” service. Consumers do not want a long tail assortment but the right product, at the right time, personalized to their needs.
SHOPPER BEHAVIOR
Photos: iStock & MyBusinessVisual
November 27, 2013
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delegated to companies self organisation
embr
ace
data
re
ject
dat
a
peer-2-peer products
embracing locality
optimized consumption
curated experiences
November 27, 2013
The future of the the retailer is a choice to become a platform or community
November 27, 2013
Sleep je afbeelding in dit vak
Maak vanaf deze kant beide titelvakken even breed als de tekst in elk vak
Thanks! Iskander Smit http://labs.info.nl @iskandr