Post on 02-Jun-2018
transcript
8/11/2019 Clickstream Q3 2014
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TGI Clickstream Q3 2014Update Presentation
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Source: TGI Clickstream 2014 Q3
Online BehaviourGeneral Internet ActivitiesAdded : Sites visited on a Smartphone/Tablet device in the last 4 weeks
New options for News and Sports and also Shopping:
Base: Used internet in last month
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Base: Used internet in last month
Online BehaviourGeneral Internet ActivitiesAdded : Instant messaging services used in last month
56% Female Users
72%
Male Users
32%Are 15-24
34%
Are 15-24
17%Of people living in
Wales are users
Greater Londonersare 90% more likely
to use Viber
Source: TGI Clickstream 2014 Q3
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Social Media Segmentation
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Online BehaviourSocial MediaAdded : Social Segmentation Connected Engagers
Base: All internet users 15+ Source: TGI Clickstream 2014 Q3
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Online BehaviourSocial MediaAdded : Social Segmentation Online Experimenters
Base: All internet users 15+ Source: TGI Clickstream 2014 Q3
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Online BehaviourSocial MediaAdded : Social Segmentation Connected Dabblers
Base: All internet users 15+ Source: TGI Clickstream 2014 Q3
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Online BehaviourSocial MediaAdded : Social Segmentation Credible Contributors
Base: All internet users 15+ Source: TGI Clickstream 2014 Q3
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Online BehaviourSocial MediaAdded : Social Segmentation Social Spectators
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Online BehaviourDigital Media Streaming/DownloadsAdded : Which Music Streaming Services Used
Legend:
Base: Used internet in last month Source: TGI Clickstream 2014 Q3
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Online BehaviourE-CommerceAdded : Used Mobile In-Store Whilst Shopping
High Street Shoppers who have used a Mobile in-store whilst shopping:
ASOS shoppers are 179% more likely to check stock availability
43% of All Saints shoppers check/update shopping lists
70,200 Harvey Nichols shoppers check prices online
23% of G-Star shoppers find more information about a product online
Base: Own a smartphone Source: TGI Clickstream 2014 Q3
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Online BehaviourE-CommerceAdded : Used Mobile In-Store Whilst Shopping
High Street Shoppers who have used a Mobile in-store whilst shopping:
31% of French Connection shoppers check out reviews andreferences to find the best products/services
H&M shoppers are 55% more likely to find the latest deals/vouchers
House of Fraser shoppers are 136% more likely to findrecommendations for places to shop/eat or drink
Base: Own a Smartphone Source: TGI Clickstream 2014 Q3
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Online BehaviourWebsites VisitedAdded : New options for Hobbies and Interests:
Base: Used internet in last month Source: TGI Clickstream 2014 Q3
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Online BehaviourSite PurchasedAdded : New options for Last 4 weeks
Base: Used internet in last month Source: TGI Clickstream 2014 Q3
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Online BehaviourFull Site ListAdded : New options for Full Site/Domain List
Base: Used internet in last month Source: TGI Clickstream 2014 Q3
32% more likelyto be Social
Classification A
49% off Women withcoloured hair shop
at Amazon
32% SocialClassification A
27% more likely tohave children under 226% own a Dog
21% more likely toWork in Education
34% more likely to bea heavy user of Port