Presented by: Chelbi Jackson

Marketing 345-Massey

HISTORY 1967- Vogue Magazine,“Can

Great Skin Be Created?” Carol Phillips with Dr. Norman Orentreich

Evelyn Lauder brought article to Estée’s attention

1968- Clinique premiered as the world’s first hypo-allergenic, dermatologist-driven line at Saks Fifth Avenue

Social Networking Facebook Twitter Blogs

Sales Promotions Free Testers Free Makeovers Clinique Bonuses Online Discounts

Traditional Strategies Magazines TV Ads Internet Billboards

PROMOTIONAL STRATEGIES

TARGET MARKET

Focused mainly for older consumers

Needed a way to reach a younger target market

Target Market: High School/ College Girls

Teamed up with Teen Vogue

Created contest

“Mobile Beauty Studio”- Tour Bus Included vanities, lounge area,

photo corner Professional photographer Professional hair/make-up artists DJ playing music 10 Cities, 8 Universities

Enter information into Clinique computer

Waiting lounge Free make-over/hair style Photo shoot Free sample products

Top 25 Top 3 flown to New

York Professional photo

shoot with Teen Vogue The winners will also

be awarded a coveted Teen Vogue externship

Year's supply of Clinique products

Gather participants information Great PR for Clinique Top 25 Contestants’ campaigns Another magazine opportunity

SUCCESS?? YES!

IMAGE BIBLIOGRAPHY

Clinique Logo- http://texticulosdemoda.files.wordpress.com/2010/04/clinique.jpg

Clinique Face Wash- http://shinymedia.blogs.com/photos/uncategorized/2007/09/07/clinique_three_step.jpg

Clinique Fresh Faces- http://cliniquefreshfaces.com/

History- http://en.wikipedia.org/wiki/Clinique Clinique Face Wash Ad-

http://www.julesavenuedesign.com/Clinique_Ad.jpg

BIBLIOGRAPHY

Clinique.com CliniqueFreshFaces.com Article-

http://cosmetics.einnews.com/article.php?nid=256