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Closed Captioning

Online Video Clips for FCC Compliance

www.3playmedia.com

twitter: @3playmedia

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This presentation is being recorded and will be available for replay

Andrew Schwartz

Senior R&D Engineer

andrew@3playmedia.com

Josh Miller

VP of Business Dev.

josh@3playmedia.com

Lily Bond (Moderator)

Marketing Manager

lily@3playmedia.com

Agenda

‣ Overview

‣ FCC & CVAA legal requirements for captioning

‣ Solutions for captioning online video clips

‣ Video Clip Captioner walk through

‣ Best practices for captioning video clips

‣ Q&A

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About 3Play Media

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‣ Captioning + transcription + translation

‣ MIT spinout in 2007

‣ Based in Cambridge, MA

About 3Play Media

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‣ Captioning + transcription + translation

‣ MIT spinout in 2007

‣ Based in Cambridge, MA

‣ 1,000+ customers in media & entertainment, higher ed,

enterprise, government

Products & Services

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Captioning + Transcription

Subtitling

Transcript Alignment

Caption Import

Video Clip Captioning

Integrations + API

Video Search Plugins

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CVAA

Overview

‣ 21st Century Communications and Video

Accessibility Act

‣ Covers full length Internet content that

aired on TV

‣ Series of deadlines phasing in through

March, 2016

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CVAA

Overview

‣ 21st Century Communications and Video

Accessibility Act

‣ Covers full length Internet content that

aired on TV

‣ Series of deadlines phasing in through

March, 2016

Deadlines

‣ March, 2015: captions required for

archived video within 30 days

‣ March, 2016: captions required for

archived video within 15 days

FCC Rules for Captioning Quality

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Rules for Caption Quality

‣ February, 2014: FCC introduces standards for caption accuracy,

synchronicity, completeness, and placement - 47 C.F.R. § 79.1(j)(2)

‣ March 16, 2015: programming networks must certify to video

programming distributors that their programming complies with the

new rules

FCC Rules for Captioning Quality

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Rules for Caption Quality

‣ February, 2014: FCC introduces standards for caption accuracy,

synchronicity, completeness, and placement - 47 C.F.R. § 79.1(j)(2)

‣ March 16, 2015: programming networks must certify to video

programming distributors that their programming complies with the

new rules

Captioning Vendors Best Practices

‣ FCC sets forth best practices for captioning vendors at 47 C.F.R. §§

79.1(k)(2) ( live), 79.1(k)(3) (real time), and 79.1(k)(4) (off-line)

‣ 3Play Media will certify compliance

FCC Standards for Caption Quality

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As set forth in FCC Rule 47 C.F.R. § 79.1(j)(2)

‣ Caption accuracy

– Must match spoken words to fullest extent possible and include verbal

information

– Allows some leniency for live captioning

‣ Caption synchronization

– Must coincide with their spoken words and sounds to the greatest extent

possible

‣ Program completeness

– Captions must run from the beginning to the end of the program

‣ Onscreen caption placement

– Captions should not block other important visual content

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FCC Extends Rules to Video Clips

‣ July, 2014: FCC rules that the CVAA’s captioning requirements

extend to online video clips

‣ Applies to clips that appeared on television with captions

‣ Deadlines for compliance phase in through 2017

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FCC Deadlines for Video Clip Closed Captions

‣ January 1, 2016: closed captions required for single excerpt clips

‣ January 1, 2017: closed captions required for montages

‣ July 1, 2017: closed captions required for live and near-live clips

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How Do You Caption Your Clips?

Option #1 - Re-caption all clips from scratch

Option #2 - Manually edit clip captions

Option #3 – Video Clip Captioner

‣ Accurate, automated solution

‣ Instant turnaround

‣ Fraction of the cost

Video Clip Captioning

‣ Produce child captions automatically using an algorithm to detect the

edit points from parent asset.

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How Does It Work?

‣ Break the parent and child media into shorter segments

‣ Create a “fingerprint” for each segment

‣ Search parent fingerprints to find matching segments in the child

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How Does It Work?

‣ Break the parent and child media into shorter segments

‣ Create a “fingerprint” for each segment

‣ Search parent fingerprints to find matching segments in the child

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Using Video Clip Captioner

‣ Support user-driven and automated interfaces

‣ FTP, API integration

‣ Optional notifications on completion

‣ Output captions in your choice of format(s)

‣ Receive detailed report on each file

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Using Video Clip Captioner

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1. With already-captioned parent file

Using Video Clip Captioner

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Using Video Clip Captioner

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Using Video Clip Captioner

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Using Video Clip Captioner

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Using Video Clip Captioner

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2. With uncaptioned parent file

What Content Does It Work On?

‣ Straight excerpt

‣ Montage

– No hard limit to the number of clips

– Clips can be in a different order from the

original content

‣ English and Spanish content

– FCC compliance

‣ Other languages, mixed language

‣ Retains caption framing and positioning

information from parent captions

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What Are Its Limitations?

‣ Requires accurately timed input captions

– Assumes accurate source captions

– Cannot re-time input captions to source

• Look into our Transcript Alignment service!

‣ Cannot capture missing content

– Added transitions / SFX

– Extra narratives (e.g., “next week, we will see …”)

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Best Practices

‣ Use accurate parent captions

– Recommend WebVTT, DFXP, and other run-time based

formats

‣ Use files with good audio quality

– Low video quality to save bandwidth is OK.

‣ Works best on content with minimal editing

– Straight excerpt, mashups without additional content

– Added background music can be problematic

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Come see us at NAB! We’ll be doing live demos and

will be happy to answer any questions.

Booth #SU10525

South Hall (Upper Level)

Schedule a meeting:

www.3playmedia.com/schedule-a-meeting/

Q&A

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Josh Miller

VP of Business Dev.

josh@3playmedia.com

Andrew Schwartz

Senior R&D Engineer

andrew@3playmedia.com

Lily Bond

Marketing Manager

lily@3playmedia.com

RESOURCES

Come see us at NAB!

www.3playmedia.com/schedule-a-meeting/

Booth SU10525 in South Hall (Upper Level)

Learn more about the Video Clip Captionerwww.3playmedia.com/services-features/tools/video-clip-captioner/

White Paper: FCC Closed Captioning Requirements

info.3playmedia.com/wp-fcc.html

Plans & Pricing:

www.3playmedia.com/plans-pricing