Closing Power Keynote: "A Disrupter's View on Entertainment Marketing"

Post on 15-Nov-2014

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KELLY BENNETTCHIEF MARKETING OFFICER

A DISRUPTER’S VIEW ON ENTERTAINMENT MARKETING

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DISRUPTER

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“Netflix has been instrumental in making ‘Breaking Bad’ the success that it is — particularly in the UK and Ireland, where it has built an audience and become a huge phenomenon...”Vince Gilligan

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SILICON VALLEY HOLLYWOOD

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ALL EPISODESAT ONCE DIGITAL NATIVES UNIQUE

PROGRAMMING

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MARKETING SCIENCE

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BIG DATA: THE HOLY GRAIL OF MARKETING?

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WE KNOW MORE ABOUT WHAT OURCUSTOMERS WANT THAN ANY NETWORK

IN THE HISTORY OF TELEVISION.

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#1 USA

#1 Canada

#1 UK

#1 Ireland

#1 Brazil

#1 Sweden

#1 Norway

#1 Denmark

#1 Finland

#1 Mexico

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LAUNCH DAYIS WHENEVER YOU START WATCHING.

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MERCHANDISINGINSIDE UI

THEMATICTRAILERS ON ALL DEVICES

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BRAND LOVE

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THANK YOU.

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