Cloud World Innovation In The Cloud Static

transcript

Innovation in the Cloud

Matt Greeley

Founder & CEO

Brightidea Inc.

Twitter: @brightidea

Source: http://www.verinet.dk/hosting/?p=29

Entirely New Problems Solved!

Much Broader in Scope and Scale (10X)

Inter-Company Collaboration (Emp, Cust & Parts)

Social Apps with a Large Number of End-Users

Simple to Use, Easy to Learn, Point Solutions

Self-Service Setup, Configurable & Mashable

Rely on External Services Available on the Web

How to Recognize a “Native” Cloud Apps

Matt Greeley

Founder & CEO

Brightidea Inc.

Twitter: @Brightidea

FAILURE TO INNOVATEIS A CRITICAL BUSINESS CHALLENGE

* 82% of the S&P 500 from 1957 are Out of Business.

Innovation

Crowdsourcing Idea Portal

Cross-Functional Scorecarding &Initial Go/No-Go

Multi-Phase Stage-Gate Development

Brightidea: Market Leader in InnovationA Better Way to Manage the Innovation Process

Enterprise Innovation Management (EIM)

Just like CRM software supports and monitors the sales pipeline - from lead to contract;

EIM products support and monitor the innovation pipeline - from idea to launch.

WWW.BRIGHTIDEA.COM

Brightidea, Inc.

Customers: 250+

Employees: 35

Status: Private, Closely-Held, Profitable

Locations: San Francisco & New York

Team: ex-IBM, Oracle, Accenture, KPMG,

Parature, CareerBuilder, BroadChoice.

Brightidea: Market Leader in Innovation

Brightidea sells software specifically-designed to automate, accelerate and

Track the innovation process in large, complex organizations.

Brightidea, Inc.

The Global Leader in On-Demand Innovation Management

WWW.BRIGHTIDEA.COM

The Market Leader: 250+ Subscribers Spanning All Verticals

WWW.BRIGHTIDEA.COM

Collect

Community system for Idea

Collection and Voting with large

groups of Customers, Employees

or Partners.

Idea Routing and Scorecarding

system accelerates cross-functional

decision making and fosters cross-

silo collaboration.

Distributed Team and Project

Tracking by stage of Innovation

Process, Financial Projections

and Launch date

Brightidea: Market Leader in InnovationOn-Demand Product Suite

Decide Execute

WWW.BRIGHTIDEA.COM

Common Use Cases of the Brightidea Suite

WWW.BRIGHTIDEA.COM

What is Driving Companies to Innovation Software?

Facing Crisis Point with Accelerating Change

Execs Concerned with Silos & Agility

Companies Deploying Corporate Social

Networks, Need a Real Purpose and an ROI

Recognizing of Innovation as a Process that

can be Managed

Global Recession & Failing Corporations

WWW.BRIGHTIDEA.COM

Matt Greeley

Founder & CEO

Brightidea Inc.

Adobe: Customer Co-Creation

• Product Management & Product Marketing

Seeking to better engage end-users and early adopters

• SaaS Product

Continuously evolving products need continuous input streams

• Customer Feedback

Capture Voice of Customer through Enhancement Requests

• Skinnable and Scalable

Separate sites for each product, each skinned to be brand relevant.

• Rapid Adoption

Over 1,000 active users on Acrobat WebStorm in 90 days.

Captures and prioritizes customer feedback for Software Products.

Live Site: http://ideas.acrobat.com

Case Study

WWW.BRIGHTIDEA.COM

Experian: Managing a Global Innovation Pipeline

Brightidea is critical to our business.Laura DeSoto

SVP Synergy & Innovation, Experian

• Fragmented Culture and Process

Growth through acquisition, many different NPD processes, Excel

• Idea Harvest

Focal point for culture of innovation and collaboration

• Quantify the Pipeline

$1 Billion Dollars in Potential revenue, over 400 Projects Tracked

• Executive Visibility

Dashboards viewed by CEO in BU leadership meetings and

used investor relations

• Global Roll-Out

Expanded to over 30 countries around the world.

“ ”

Manages a Billion Dollar Pipeline - Tracking all Innovation Work Globally with Brightidea’s products

WWW.BRIGHTIDEA.COM

Matt Greeley

Founder & CEO

Brightidea Inc.