CLUB DEVELOPMENT SEMINAR

6.30pm Register & Introductions

6.35pm Online Presence, Social Networking & Website Use for Clubs

7.15pm Ben King, Australian University Sport

8.00pm Close

Social MediaPower to the People

PLEASE ASK YOURSELF:• Why• What• How

Social Media

• Each club – what social media do you use, & what made you choose it?

• What purpose do you find it best serves?

• Is there anything you would NOT use social media for?

Social Media Hints, Tips, Ideas

• Give something / a reason to your users – why should they use your sites?

• Plan your use. What media do your members/potential members use? What is new/upcoming? What works for your club?

• Tie together all your online media use. Cross promote.

• Make your brand “social” not just talking at, but talking with.

• Establish what you want to achieve from using social media

• Engage your members / friends / groups. Involve them.

• Schedule things like tweets (futuretweets.com) so you don’t need to consider doing them daily. (Match reminders, events etc.)

• Social media isn’t always positive. Use this as an opportunity to relate and solve a problem.

Other Online Content & Uses?

• Email• E-Newsletters• QR Codes (Quick Response)• Paypal• Flickr / Picasa etc.• YouTube

Uni Games FB Page

Uni Games Registration

Websites

• Needs to be functional – suiting YOUR needs.

• Can be free, or paid for. Is the potential cost outweighed by the benefit of having “YOUR” own site?

• Who has the time to manage – often volunteers who don’t have time “at” your club as they can do something like this from work / home.

• E-Commerce & Paypal? Fees, fundraising etc.

• Where can you get “free” club websites?

• What are some essential elements of a website for your club?

Club Websites c/o Australian University Sport

• Ben King, Regional Development Officer for Australian University Sport