Brands Using Video to Engage with Customers

Challenges and Practical Solutions

Fabio Pigo Chief Commercial Officer

CHALLENGE #1 TRICKIER AUDIENCES

https://www.youtube.com/watch?v=LmNzZf0996o

CHALLENGE #2 - MULTI DEVICE CONTENT CONSUMPTION

DEVICE SOON WON’T MATTER

CHALLENGE #3 - QUALITY CONTENT SUPPLY

PRACTICAL SOLUTIONS #1 #2

VIDEO CONTENT AT 360°

https://www.youtube.com/watch?v=B6xyf1qV640

PRACTICAL SOLUTIONS #3

BECOME A STORY TELLER

Globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014.

Marketers use storytelling as a tool to encourage consumer loyalty through

entertainment or emotional connection.

Cisco VNI: Forecast and Methodology, 2014–2019

INTROTEAM, METHOD AND ELEMENTS.

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INTROTEAM, METHOD AND ELEMENTS.

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Ut enim ad minim veniam, quis nostrud. exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum.

Dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."

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storytellersstorytellers

PRACTICAL SOLUTIONS #4

SMART VIDEO FORMAT MIX

https://www.youtube.com/watch?v=x8qJDMp5yfE&feature=youtu.be

https://www.youtube.com/watch?v=w70yw9HvyAY&feature=youtu.be

GREAT STORYTELLING SAMPLES BY FAMOUS BRANDS

https://www.youtube.com/watch?v=8JeUvFf1yP0&index=1&list=PLvep1MR2QeUZBnrbZBy5XHuFzvlb0Hj2u

https://www.youtube.com/watch?v=o2P5E7cFt9s

https://brand.uber.com/#bits-atoms

PRACTICAL CHECKLIST FEW THOUGHTS TO TAKE HOME

1

KEY TAKEAWAYS

VIDEO IS BOTH A MEDIA AND A GREAT CONTAINER…

FILL IT SMARTLY !

PLAN YOUR STORIES AND FEED THEM REGULARLY TO YOUR AUDIENCE

2

3

4

5

6

7

8

MIX VARIOUS FORMATS

BASED ON DELIVERY CHANNELS

PLAN YOUR VIDEOS TO GO ON ANY DEVICES

(TV INCLUDED)

EXPERIMENT AT LOW RISK, LOW COST ON THE WEB FIRST THEN FINE TUNE FOR TV

ANIMATIONS WORK GREAT ON TV ALSO

SAME BUDGET MORE OUTPUT

FULL CONTROL OF ROI AND MORE RESULTS

BE CONSISTENT ACROSS ALL CHANNELS,

GEN Z ARE DEVICE AGNOSTIC !

https://www.mosaicoon.com/

Thank You !!!

Fabio Pigo Chief Commercial Officer

fabio.pigo@mosaicoon.com