Creating Value Through Leadership

in the Independent Care Sector

Angela Bradford

Commissioning and

Healthy Lifestyle Director

The ExtraCare

Charitable Trust

Who is ExtraCare?

Pioneer of ‘Extra Care’

Housing Model

Leader in retirement villages

31 current locations

3,000 volunteers

4,400 residents

Benefit of Independent status

Older People are a Problem!

Positive

vision of

ageing

1. Listen to Residents

They bring our

communities to life

High

quality

design

and

facilities

People make

communities

Residents Lead the Way

2. The Right Team

Makes all the difference

Key factors

Resident involvement

Major investment in training

and development

Extra-insight cultural induction

3. Be Bold

Risk is necessary

Mix of ages from 55 – 105

Mix of tenure; for sale / shared

ownership / rent

Range of health and frailty

status

Diverse communities add value

Be Willing to

Innovate

Challenging Perceptions

4. Well-being is Holistic

It’s our overall goal

Our Integrated Approach

Integral

well-

being

service

Keele University Research

“A living environment like that

evolving at Berryhill Village appears

to engender quite dramatic

improvements in people’s well-being

and perceptions of their own health.”

Aston University Research

4 Key Factors

1. Listen to Residents

2. The Right Team

3. Be Bold

4. Well-being is Holistic

Brian Hobbs

Resident of

Shenley Wood Village,

Milton Keynes