Post on 07-Apr-2017
transcript
WHAT IS PLOWZ & MOWZ?-It started as the “Uber of” residential Snow
Plowing...quick story
-Plowz quickly grew into Mowz …
WHAT IS PLOWZ & MOWZ-Then grew into Leavz ( Fall and Spring Cleanup )
-Currently we offer the 3 services and plan to expand
-Get a quote in less than 60 seconds and order right over your smartphone
WHO AM I?-I am the sales guy
-I am the Public Relation guy
-I am someone who cares as if the business was my own
-I am someone who speaks his mind…... not sorry if it offends you
WHO AM I?-I am a tech
-I am a customer
-I am a provider
-I am all the things needed in the work day to make sure we get things done
WHY SHOULD YOU LISTENWe have a cool outside the box story. Created this app on a small budget and are now a semi national company...so we
have a little street cred
I want to introduce a new way of thinking. We’re Outside the Box
WHY SHOULD YOU LISTENIts great to hear what others are doing especially if it's
working
We have a track record of success!
Again keep in mind, I am going to talk about the successes of the business so try to see if anything is applicable to
yours. If you have questions i can answer them now or write them down for later. I also drink Miller lites
FUN FACTS ABOUT MEI love helping people
I only think outside the box.
Problem solving is my world
I love helping people see the other side of the coin.
FUN FACTS ABOUT MEI enjoy gunsmithing & firearms, I turned 10k miles on my
Harley on Christmas Day (6 months), I make my own Moonshine, I have two pits who have made me grow up faster than I wanted and prepared me for my newborn.
HOW WE BECAME DISRUPTIVE-Internet effectiveness
-Importance of Social Media ( sigh ) FB, Twitter, Instagram, Pinterest, Linkedin,
-Content- What you're putting out there
HOW WE BECAME DISRUPTIVE-Tools to help the business
-Knowing as much as you can about your demo
-EMAILS
To name a few
WEBSITEYou need to have a clean polished working website
-FB doesn't count here. It has to be a clean website. Look at ours if you like
-Make sure it works 100% ( we are still working on ours )
WEBSITEHave a section in the website that can gather info from a
potential customer
Formstack (www.formstack.com ) it gathers and formats the info that you need
WEBSITEMobile friendly page. Google punishes those who don't have
mobile friendly websites. Which means on a generic search you won't even show up. Or you'll be on the 6th page
Wouldn't hurt to budget in a blog ( even if you have to pay someone )
Local school and universities are great for this.
PROBABLY THE MOST IMPORTANT ITEM IN MY OPINION
Email capture (with Mailchimp.com)
Why is it important?
-It's the fastest growing tool to engage with your customer base and it’s free
-It keeps the line of communication open
PROBABLY THE MOST IMPORTANT ITEM IN MY OPINION
Subject lines are incredibly important. A good subject line is the first step
Create a path in your email to accomplish your Call to Action. Add a Hyperlink
GRAB EVERY EMAIL POSSIBLE
FACEBOOK, TWITTER, INSTAGRAM, PINTEREST, ETC
All of these formats have one main purpose
-Engagement and Customer acquisition
-It shows you have a presence (positive or negative). Its validation
-People will scroll through and look at how you handle adversity
FACEBOOK, TWITTER, INSTAGRAM, PINTEREST, ETC
-If you need help with mean customers get somebody else to handle it
-If you are negative with a customer it will live online forever and can be reposted
FACEBOOK, TWITTER, INSTAGRAM, PINTEREST, ETC
-Again- College kids are great for this. Get a professor to create a living portfolio which the students can work on and use as an
internship or life lessons
-Be responsive- FB tracks and shows response times and that can help someone on the fence
-Hashtags- Instagram, Twitter, & FB. You can track all of the views. Boosting on FB
TECH/ANALYSIS-Website efficiency
-Run reports on all that you do. Google Analytics / contently.com
-If something doesn't work FIX IT
-This info will help you become more efficient
TECH/ANALYSIS-Formstack again
-Funnel all that you can and let it breath on its own. From website, to analysis, to email capture. Set up the machine, then
walk away and collect data
-Example of Pricing page on app. Placement of services
KNOWING YOUR TARGET AUDIENCE-Who will use your service…….find out!
-What do they all have in common
-Who is the decision maker
-How do you stimulate the decision maker
KNOWING YOUR TARGET AUDIENCE-Exploit your findings
-GET ON THE NEWS!
-FB all the news stations and bug the heck out of the reporters till one of them pics up the story. Sell an idea not just your
service.
KNOW YOUR COMPETITION-Look at their online presence
-Be better than them
-If they are doing something you're not…….DO IT
-Friend them on social media to keep tabs on what they are doing
CONCLUSION/RECAPTake aways
-Website construction ( with social media influences ) Must Have
-Email Capture - Figure out a solution and let it live
-Once a week Analyze your business. What working & whats not
CONCLUSION/RECAP-Social Media (sigh ) Just do it. It’s not the norm even though
you hate it
-Know your Competition & be better than them
-Know your Audience (potential Customers) and figure out how to get them to purchase one time. Then utilize emails for future