Collaborative Marketing

Enlist Bring together likeminded

institutions and businesses with similar goals and missions

Develop criteria early

Be consistent

Collaborative Marketing

Enlist Bring together likeminded

institutions and businesses with similar goals and missions

Develop criteria early

Be consistent

Invest What will everyone

contribute in time, talent, and/or money

Does everyone contribute equally?

Divide and conquer or hire out

Collaborative Marketing

Evolve Add something each year

Stay newsworthy

Collaborative Marketing

Evolve Add something each year

Stay newsworthy

Evaluate What’s working

What’s not

Report to funders, media, in-house

Know when to fold ‘em

Collaborative Marketing

Enlist

Invest

Evolve

Evaluate

Collaborative Marketing

Enlist

Invest

Evolve

Evaluate

Easy (to manage)

Collaborative Marketing

Collaborative Marketing

Enlist

Invest

Evolve

Evaluate

Easy (to manage)

Collaborative Marketing

Collaborative Marketing

Collaborative Marketing

Collaborative Marketing

Collaborative Marketing

Collaborative Marketing

Collaborative Marketing

Collaborative Marketing

Collaborative Marketing

Collaborative Marketing

Enlist

Invest

Evolve

Evaluate

Easy (to manage)