Post on 12-Jan-2017
transcript
Rebranding “Waste”
2000
Population in Cities
2030
Population in Cities
2050
Population in Cities
Our Research
What does “waste” mean to you?
Smelly
Annoying
Useless
Dirty
Truck
Bin Man
TIMELINE
What should “waste” mean to you?
Resource
Opportunity
Entrepreneurship
Innovation
Profitability
New Materials
Change Making
Shanghai C & D – An Urban Mine
Building Destruction
Huanwei (Government Contractor)
Large Collection Point
Informal Entrepreneur
Small Collection Point
Processing Centre
Landfill
Shanghai’s “Informal” Entrepreneurs
China’s “Informal” Entrepreneurs
"I think it should be called ‘floating recycling industry’, or ‘non-fixed recycling’. Because in the end the stuff we recycled all end up in formal recycling companies.”
应该叫 “流动式废旧物资回收行业” 较为合理或者 “非固定式废旧物资回收业”,”正规” 这两字用字有些许不妥,因我们最后一个环节基本上都是流向了正规的回收企业!
Large Collection Point Owner – 15 years in the business
China’s “Informal” Entrepreneurs
我们不可能一直在上海,以后回老家开一个废品回收站,还要买套房子。 “We won't be in Shanghai forever. We would like to move back to our hometown and open a recycling center there. We hope to buy an apartment too.”
我一个中学学历的,在上海能有这份工作已经很知足了。“I only have a middle school degree. I am lucky to have the business in Shanghai.”
童围 (Tong Wei) – A residential collector
China’s “Informal” Entrepreneurs
“My son is now studying at University in Henan, and my little girl is a senior in high school in Shanghai. She is good at English and would like to apply for Shanghai International Studies University next year. They definitely will have a brighter future. I’m glad our life here can make some contributions to their life.”
我儿子正在河南读大学,女儿在上海读高中。她英语很好,打算明年报考上海外国语大学。他们的未来一定比我们的强多了,很欣慰我们在这里的努力对他们有帮助。
C & D Collectors – A couple from Henan Province
The Market Mechanism - Collection
Wood ~ 0.06 – 0.1
Copper ~ 20 – 35
Iron ~ 0.7 – 0.8
Cardboard ~ 0.3 – 1
Paper ~ 0.4 – 0.5
Aluminium ~ 6 – 7
All values in RMB/kg
Plastic ~ 2 Styrofoam ~ 0.5 – 0.8
Creating a market and/or economic model is key to achieving zero “waste”
It’s all about circles
Where do the opportunities lie?
New (Bio)materials Particularly for short “stocks”
The Sharing Economy
Design for Dismantle
Product to Service Systems (PSS)
Consumer Movements
New Reuse/Recycling Innovation
Who’s doing it?
Ecovative
Combination of agricultural waste and mushrooms that creates a shock proof and resistant packaging that is a replacement for polystyrene.
Material is fully compostable and adds nutrients to soil.
✔ New Material✔ New Recycling Innovation
Bio-Bean
Technology that generates high quality fuel and
“coffee logs” that can be burnt for energy and used
on fires or bbqs.
Currently in the research phase of bio-diesel
production.
✔ New Recycling Innovation
✔ New Material
OLIO
A sharing economy platform that links
consumers with otherwise wasted food items.
It is both a B2C and C2C platform. Launched in
London and going worldwide.
✔ Sharing Economy✔ Consumer Movement
Who’s doing it?
So is zero waste achievable?
2030
Is zero “waste” achievable?
Government
Consumers
Entrepreneurs
Entrepreneurs – The early movers who innovative and drive development.
Government – Policy and incentives to encourage innovation?
Consumers – Behavioral and attitude change required for full reduction.
Zero “Waste”
Entrepreneurs need a bit of help
The Challenge – Initiate Rebrand
WeChat Group “Rebranding Waste”
Over the next week, can we come up with a new word or phrase to define the “waste” that
is reused/has value and therefore should not be considered waste?
Private Group – Password: 0000
Thank You!
www.coresponsibility.com