ColoClean A smarter, safer colonoscopy prep.

Meet Alice.● Alice is our customer persona

○ 56 year old woman

○ At high risk of colon cancer

○ She worries that the

laxative will be unappealing

○ She dreads the fasting

period

What does Alice do?

ColoClean: A smarter, safer colonoscopy prep.Our mission is to provide patients of all backgrounds with an

effective, humane, personalized colonoscopy preparation kit.

ColoClean encourages patients to eat, minimizes laxative

consumption, and simplifies the regime, while still

facilitating a safe, effective colonoscopy procedure.

What’s the problem?Patient is due for a colonoscopy.

Patient does not like the taste, does not complete the

prep.

Hungry patient eats high-residue food during

prep.

Patient forgets to take medicines at given time

specifications.

Bad prep! Stool blocks the walls of the colon. The gastroenterologist cannot clearly check for polyps, possibly resulting in an incomplete or even inaccurate colonoscopy.

Our Prototype - What comes in each kit?● Foolproof instructions● Educational information● 30 laxative tablets (magnesium

citrate)● 5 nausea relief pills (ondansentron)● Colonoscopy-Friendly Cookbook

○ Low-residue meal plan○ Prep schedule○ Link to our website

● We offer a longer prep for patients with higher constipation

What does our prototype look like?This is one page of our Colonoscopy-Friendly Cookbook.

Patients can read our mission statement, to better understand the goal of ColoClean and what comes with their kit.

What does our prototype look like?This page features a paragraph of educational info, teaching patients why colonoscopy is important.

Here is a snippet of the meal plan for patients to follow - it is currently in the works. It gives the content of each meal, what time to eat, and how much.

What does our prototype look like?Here, we offer a link to our website, QR code, and prep schedule calendar. When a patient scans the QR code or enters our website, real-time prep schedule notifications will be sent to their device.

Who will use ColoClean?

● Gastroenterologists will prescribe or recommend ColoClean to their patients, in order to facilitate better prep

● All patients who are preparing for a colonoscopy○ Likely American adults

aged 50-85

What makes us different from our competitors?

ColoClean Colonary Concepts Visicol OsmoPrep Miralax

Food Plan √ √

Appealing √ √ √

Reminder System √

Patient Awareness

√

Clean Presentation

√ √

Safe √ √ √ √

Nausea relief √

Market Research ● We surveyed adult patients aged 34-62

● We supplemented our results with over 10,000 gastroenterologist patient observations

● Nearly all patients agreed that the prep was the “worst part”○ A more humane process would

encourage them to complete prep

● Currently sending out primary market research surveys to local gastroenterologists and patients

How will patients access ColoClean?● Available in most pharmacies

● Prescription optional -

gastroenterologist can

prescribe ColoClean to save

money

● Gastroenterologist prescribes

personalized kit based on

patient’s digestive habits

Cost and Revenue Proposition● Approx. production cost

$10-15● Price approx. $25-30 ● Revenue of $10-20 ● Assuming 10% U.S.

patients use ColoClean, estimated yearly revenue $30,000,000

Future Plans

Goals:● Incorporate more recipes

into the low-residue meal plan

● Increase professional networking/mentorship

● Continue primary market research

● Work with insurance companies to make ColoClean accessible to patients of all backgrounds

So what about Alice? ● Alice’s gastroenterologist recommended

ColoClean

● She was nourished by the delicious food

(including ice cream!) in our

Colonoscopy-Friendly Cookbook

● She effectively prepared for her

colonoscopy, and her gastroenterologist

removed all polyps

● Alice will be back in a few years for

another effective, humane prep for her

life-saving procedure

This is what we stand for. We want more patients like Alice.

Colon cancer is the second leading cancer-related killer, and it is extremely preventable. Ultimately, our goal is to create a better colonoscopy prep, leading to accurate, life-saving procedures.

Thank you!