Color

Joe works at Grob inc. Joe likes coffee.

Joe likes coffee

Joe’s colleagues Jim, James, Joyce, Jared and John like coffee too.

Redesign the cups for Joe and his friends. There are at least five ways,

and they can be combined too.

Typography

It is easier to read a dark text on a light background…

…than reading a light text on a dark background:La demineralizazion l'è l'operazion di ingegner de la chimica per trà via i minerai de l'aqua o d'un alter liquid. Normal-ment, i fa la demineralizazion prima de scaldà l'aqua...

Also, the contrast shouldn’t be too high:

Reading gray text on a white background can be good: ... inscí el calcar, ma anca i saa del sulfur ven...

As can a black text on a slightly colored back-ground: ...minga giò a sporcà i tubi di scambiadur.

Grouping (or distinguishing)

Visual weight

Space

Balance

Grid & alignment

Flow

Problems

CIE Colour GamutThe full colour gamut of the human eye is described by the colour area. T

Blue line: Color gamut of a CMYK device.

Yellow line: Color gamut of a RGB device.

Famous last words: when in doubt – go safe

• Use few colors; create a palette

• Some pixels extra space is normally better than cluttering

• Use few fonts and font sizes

• Symmetrical rather than asymmetrical layout

• Use a grid as a basis for you layout