COLOR THEORYKatherine Meeks

Consist of primary, secondary, and tertiary colors. Pure & bright. Straight-from-the-tube color. Bold, cheerful & exciting.

Hues + white. AKA pastels. Soft, youthful, & soothing.

Hue + black. Deep, powerful, & mysterious.

Hue + white + black OR Hue + complementary color. Complex, subtle, sophisticated.

Color Schemes

Color Theory in ADVERTISING

MonochromaticAnalogous

ComplementaryTriadic

Split complementaryDouble complementary

“The Scream” by Edvard Munch

MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary

“The Scream” by Edvard Munch

MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary

Mark Rothko

MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary

Mark Rothko

MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary

"Femme Aux Bras Croisés" (Woman With Crossed Arms) by Picasso

MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary

"Femme Aux Bras Croisés" (Woman With Crossed Arms) by Picasso

MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary

"Jaiselmer" by Bob Rankin

MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary

"Jaiselmer" by Bob Rankin

MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary

"Red Orange White Green Blue" by Ellsworth Kelly

MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary

"Red Orange White Green Blue" by Ellsworth Kelly

MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary

“Milk Maid” by Willem de Kooning

MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary

“Milk Maid” by Willem de Kooning

MonochromaticAnalogousComplementaryTriadicSplit complementaryDouble complementary

Works CitedBrittany Spears Radiance Perfume. Digital image. Fashion Week News. Fashion Week News, 2011. Web. 9 Dec. 2011.

<http://blog.olyafirst.com/2010/07/30/britney-spears’-new-fragrance-ad/>.Coca Cola. Digital image. Indian TV Today. Indian TV Today, 5 Oct. 2009. Web. 9 Dec. 2011. <http://www.indiantvtoday.com/why-do-we-look-upon-

celebrities/2009/10/05/>.Cotton: The Environmentally-friendly Fiber. Digital image. Cotton Incorporated. Cotton Incorporated, 2011. Web. 9 Dec. 2011.

<http://www.cottoninc.com/Cotton-Sustainability-Media/Cotton-Environmentally-Friendly-Fiber-Trade-Ad/>.Doritos: Snack Strong. Digital image. Adweek. 7 Mar. 2008. Web. 9 Dec. 2011. <http://www.adweek.com/adfreak/humans-reach-out-aliens-doritos-ad-

16166>.Freeman, Zac. Junk Portraits. Koikoikoi. 21 Oct. 2010. Web. 10 Dec. 2011. <http://koikoikoi.com/2010/10/junk-portraits-by-zac-freeman/>.Hue. Digital image. Color Wheel Artist. Shirley Williams, 2008. Web. 9 Dec. 2011. <http://www.color-wheel-artist.com/hue.html>.Kelly, Ellsworth. Red Orange White Green Blue. Norton Simon Museum. Norton Simon Museum. 2011. Web. 10 Dec. 2011.

<http://www.nortonsimon.org/collections/browse_title.php?id=P.1968.14a-e>.Kooning, Willem De. Milk Maid. 1985. Los Angeles Times. Los Angeles Times, 16 Dec. 2010. Web. 10 Dec. 2011.

<http://latimesblogs.latimes.com/culturemonster/2010/12/art-review-willem-de-kooning-at-lm-arts.html>.Munch, Edvard. The Scream. 1893. The National Gallery, Oslo, Norway. Wikipedia. 24 Nov. 2011. Web. 10 Dec. 2011.

http://en.wikipedia.org/wiki/File:The_Scream.jpg.Nike: Freedom for Your Feet. Digital image. US Shoes Town. US Shoes Town. Web. 9 Dec. 2011. <http://www.usshoestown.com/blog/>.Picasso, Pablo. Femme Aux Bras Croisés. 1902. Wikipedia. Web. 9 Dec. 2011. <http://en.wikipedia.org/wiki/Femme_aux_Bras_Croisés>.Picasso, Pablo. La Lecture. 1932. London Evening Standard. 9 Feb. 2011. Web. 10 Dec. 2011. <http://www.thisislondon.co.uk/standard/article-

23921743-picasso-portrait-of-his-lover-sells-for-double-its-estimate-at-pound-25m.do>.Rankin, Bob. Jaiselmer. City Art Gallery, Greenville, NC. City Art Gallery. Web. 10 Dec. 2011. <http://www.cityartgreenville.com/bobrankin.htm>.Rothko, Mark. Dollar Store Crafts. 18 Oct. 2010. Web. 10 Dec. 2011. <http://dollarstorecrafts.com/2010/10/make-a-diy-mark-rothko-inspired-

painting/>.Shade. Digital image. Color Wheel Artist. Shirley Williams, 2008. Web. 9 Dec. 2011. <http://www.color-wheel-artist.com/hue.html>.Shapiro, Martina. Audrey Hepburn Expression. 2007. Australia. Contemporary Figurative Oil Paintings. 2007. Web. 9 Dec. 2011.

<http://members.shaw.ca/cigar_art/audrey_hepburn.htm>.Tint. Digital image. Color Wheel Artist. Shirley Williams, 2008. Web. 9 Dec. 2011. <http://www.color-wheel-artist.com/hue.html>.Tone. Digital image. Color Wheel Artist. Shirley Williams, 2008. Web. 9 Dec. 2011. <http://www.color-wheel-artist.com/hue.html>.Renoir, Pierre-Auguste. On the Terrace. 1881. The Art Institute of Chicago, Chicago.The Artchive. Web. 10 Dec. 2011.

<http://www.artchive.com/artchive/R/renoir/terrace.jpg.html>.