Post on 27-Jan-2015
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inco
lors numbers&
designFriday, July 12, 13
Before coming to 8th Light, I freelanced as a brand identity specialist.
I’m Alejandra.
I am a design apprentice at 8th Light.
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First,
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First,how do we define good design?
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First,how do we define good design?
Is it decorative?
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First,how do we define good design?
Is it decorative?Fancy?
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First,how do we define good design?
Is it decorative?Fancy?Showy?
Friday, July 12, 13
First,how do we define good design?
Is it decorative?Fancy?Showy?Trendy?
Friday, July 12, 13
First,how do we define good design?
Is it decorative?Fancy?Showy?Trendy?
lots of Photoshop!
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good design
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good designSolves a specific problem
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good designSolves a specific problem
Evokes an emotional response
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good designSolves a specific problem
Evokes an emotional responseSimplifies things for the user
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good designSolves a specific problem
Evokes an emotional responseSimplifies things for the user
Organizes chaos.
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Evokes an emotional response
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Fear
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Anger
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Trust
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Excitement
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Love
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Interest
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Loyalty
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Commitment
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Can just colors and numbers do all that?!
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color
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RGBCMYKPrint Web
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whatever
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Complementary
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Analogous
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SplitHigh contrast without strong tension
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TriadicEquidistant colors provide balance
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TetradicImportant to use proper ratio of color
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TetradicImportant to use proper ratio of color
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TetradicImportant to use proper ratio of color
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Orange increases oxygen supply to the brain.
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Orange increases oxygen supply to the brain.Green symbolizes energy and healing.
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Orange increases oxygen supply to the brain.Green symbolizes energy and healing.
Blue suppresses appetite and increases loyalty.
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bab! "ho#$!
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bab! "ho#$!
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Less is always more.
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numbers
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numbersThey can affect consumer’s attitudes
toward your product.
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1, 2, 3, 5
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1, 2, 3, 5Notice anything?
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2
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2
(steer clear of using this imagery..)
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2
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2
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2
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3
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mind, body, soul3
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mind, body, soulpast, present, future
3
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mind, body, soulpast, present, futurethought, word, deed
3
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mind, body, soulpast, present, futurethought, word, deeddawn, noon, dusk
3
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mind, body, soulpast, present, futurethought, word, deeddawn, noon, dusk
animal, vegetable, mineral
3
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mind, body, soulpast, present, futurethought, word, deeddawn, noon, dusk
animal, vegetable, mineralbeginning, middle, end
3
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mind, body, soulpast, present, futurethought, word, deeddawn, noon, dusk
animal, vegetable, mineralbeginning, middle, end
green, yellow, red
3
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mind, body, soulpast, present, futurethought, word, deeddawn, noon, dusk
animal, vegetable, mineralbeginning, middle, end
green, yellow, red
3
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mind, body, soulpast, present, futurethought, word, deeddawn, noon, dusk
animal, vegetable, mineralbeginning, middle, end
green, yellow, red
3
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3
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5
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5
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5
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5
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Making something look good isn’t simple.
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Making something look good isn’t simple.
But it is definitely doable, even if you’re not a designer.
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