Post on 28-Jul-2020
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Growth
Growth
Business
Earnings
Society
Betterment
Upliftment
Inclusive
AUTOMOTIVE
DECORATIVE
INDUSTRIAL
Kansai Nerolac Paints Ltd.
Among the top five Paint companies in the world
Believe in Product innovation across Verticals
Our Belief Paints can do much more than beautify !
They can actually change our living environment !
Desired Shift
Paints = Beautification + Better
living environment
From
Paints = Beautification
Let’s See Colors..
Emotional charge associated with painting is
becoming highly positive….painting gradually
moving away from pain
Color Color
ChoiceChoice
Budgets /Budgets /
FeaturesFeatures
BrandBrand
ChoiceChoice
Outlet & Outlet &
Service Service
ChoiceChoice
Paint Buying Process
Changing Color DefinitionEarlier Now
Simple Shade Cards Scientific tool to choose colour combination
Main colour
The dominant
colour in the house
Harmony colours
Lie next to the main
colour to form an
analogous scheme.
Accent colours
Form a triadic
colour scheme
with main
colour.
Colors inspired from fashionWedding Collection for neo couplesColour Trends based on researchColours of Vastu
The book describes the healing power of each of the
color and their effect on the body. The tool can
empower the interior designers to build combinations
that can be an antidote for stress & tension and
maintain balance in the house
Ancient Architects
defined use of colors to
provide healing power of
various ailments
Some of them coded in
the Atharva veda
The seven colors of rainbow red,
orange, blue, yellow, green,
indigo and violates resonates
with the energy of each of the
main seven chakras. Ancient
Sages worked with these colors
to provide healing power
Desired Shift
Paints = Beautification + Better
living environment
From
Paints = Beautification
Category First’ Innovations for a Safer,
Healthier more beautiful World
(‘HEALTHY HOME’ PAINTS)
While the product is essentially with NO
VOC, No odour but does it perform
Interior Paint
Exterior Paint
• PRA
• Green seal
• GS11
• LEED