Post on 24-Dec-2015
transcript
Columbia Forest Products
Plywood Division
• Eight Manufacturing Plants– Largest HWPW footprint in North America– Redundant capabilities; close to market centers
• Multi-Channel Path to Market– Distributors, OEM’s, Home Centers
• In-field sales effort– Intimate with customers– Active with architectural
community
Veneer Division
• Three veneer mills– Largest capacity in North America • 4th mill can be re-activated
• Rotary cut decorative hardwood veneer– Supplies Columbia’s hwpw mills– Sells directly to other hwpw, door and furniture
manufacturers
• Emphasis on – Birch, Red Oak, Maple
Columbia is Unique
• Leading market shares in key products– 60% Share in decorative rotary veneer– 37% Share of domestic hardwood plywood
• Innovative products & technology– PureBond® formaldehyde-free technology– MPX® smooth core veneer
• Marketing strategies– Business to Business & Business to Consumer– Voice of the Customer– Differentiation through Innovation
Columbia is Unique:
Product Awards & Recognition
• Gifford Pinchot Award winner• Rainforest Alliance “Sustainable Standard Setter”• Home Depot Vendor of the Year• EPA’s Presidential Green Chemistry Award
– Greener Synthetic Pathway category
• MetaFore Innovation Award• Sustainable Industries
– Top 10 Green Building Product
• BuildingGreen (Envir. Bldg. News)– Top 10 Green Building Product
• Architectural Record – Editor’s Pick
Columbia: An Early Adapter• Columbia saw the writing on the wall 10 years
ago with the USGBC’s stance on formaldehyde and VOC’s.
• The suppliers and our competitors were slow to change and were content with the “status quo”.
• We took responsibility to find an alternative adhesive and pursued it.
• Our employees, from top management to the technicians in our mills, had to have the mindset that they were going to make this work.
• This was not the flavor of the month, but a new way of life.
Challenges• Became “The Bad Guy” of our industry by
disrupting the “Status Quo”.• Even when Columbia was making progress, the
industry pushed back even harder – Made it more difficult to sell our veneers to our
competition.• Capital needed for new equipment in our
facilities• Tighter process controls in a new realm• Staying on track even when there were bumps
in the road.
Benefits• Product differentiation that was cost neutral.• Easily met CARB Standards.• Emissions from our manufacturing were
significantly reduced.• New technology gave us a cost advantage.• Cost avoidance in capital spending on equipment
to filter out emissions.• Columbia now viewed as an leader and innovator,
not just a hardwood plywood producer
Innovation• Innovation is an integral part of our company.• Implemented lean manufacturing principles in 2008
and have realized over 45 million dollars in cost savings.
• We evaluate everything we do, while focusing on the needs of the customer.
• People bring ideas to us wanting our opinion.• “Green Chemistry” is just a portion of our
innovative thinking
Investment in Innovation
• Invested in High-efficiency lathes
• Alternative wood supplies (Hybrid Poplar)
• Value added products• Continued research on
adhesives
Expanding Product Mix• New value-
added materials and options enable customers to reduce operational cost and complexity
New
Bra
nd Id
entit
y &
Defi
nitio
n
Tagline:Innovating Responsibly™
Mission:Our ideas will be groundbreaking,
and our stewardship will be forever mindful of the ground we live on.
Core Values:• Customer service above all else
• Absolute integrity• Share the success