Post on 05-Dec-2014
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SO YOU WANT TO WORK IN TV ?
#COM280
SO YOU WANT TO WORK IN TV ?
#COM280( really ?)
SO YOU WANT TO WORK IN TV ?
#COM280
INDEX
SO YOU WANT TO WORK IN TV ?
PAN ARAB BROADCASTING
NEW MEDIA AND BROADCASTING
TECHNOLOGY
NEW DIGITAL DISTRIBUTION
WHO IS GOING TO SURVIVE ?
SO YOU WANT TO WORK IN TV ?
#COM280
BROADCASTING PAN ARAB WORLD
BROADCASTING
SO YOU WANT TO WORK IN TV ?
#COM280
BROADCASTING
1985
PAN ARAB WORLD
Governmentcontrolledchannels
Consumers
Advertisers
1990
• Terrestrial transmission
• Average of 3 Channels per Country plus access to an average of two extra channels from neighboring Countries
• Programming widely similar and a to news, social and religious content
SO YOU WANT TO WORK IN TV ?
#COM280
BROADCASTING
1991
PAN ARAB WORLD
The advent of the first Gulf War witnessed viewers massively tuning into CNN's live broadcast. This was a turning point in the history of Arabic Broadcasting
SO YOU WANT TO WORK IN TV ?
#COM280
BROADCASTING
First satellite launch Arabsat 1A20 transponders
1985
Fourth generation BADR 432 transponders
2006
PAN ARAB WORLD
SO YOU WANT TO WORK IN TV ?
#COM280
BROADCASTING PAN ARAB WORLD
200
300
20062008
Number Of Free To Air Channels
+750%
2011
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Deutsch Welle set up a 24Hr news service in first quarter 2008
BROADCASTING PAN ARAB WORLD
SO YOU WANT TO WORK IN TV ?
#COM280
U$ 35 Million investment on Arabic News Broadcast
BROADCASTING PAN ARAB WORLD
SO YOU WANT TO WORK IN TV ?
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State owned Russia Today planned 40 million U$ investment for WEB and TV in Arabic
BROADCASTING PAN ARAB WORLD
SO YOU WANT TO WORK IN TV ?
#COM280
BROADCASTING
0 275 550 825 1,100
1,051
510
490
425
255
Mandarin
English
Hindi
Spanish
Arabic
* Million
Spoken Languages in the World
SO YOU WANT TO WORK IN TV ?
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BROADCASTING PAN ARAB WORLD
2006 2015
Jobs in the industry
+25%
69%
31%44%
56%Locals
Expats
SO YOU WANT TO WORK IN TV ?
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• 1994 - Launch - 20 encrypted channels (16 television and 4 radio )• Orbit is the first fully digital broadcaster in the world• Decoder priced 10.000 U$
BROADCASTINGPlayers - Non Gov - Pay
PAN ARAB WORLD
• 2000 - 28 thematic channels• 2002 Pay Per View• 2006 Move from Italy to Bahrain• 2008 48 Channels• 2010 Merge with Showtime
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• Main competitor with Orbit TV in the Region• 35 Channels Movies - Entertainment - Lifestyle - Sport• ShowBox
BROADCASTINGPlayers - Non Gov - Pay
PAN ARAB WORLD
• English Premiere league ( lost in 2009 )• 120 Million U$ - 3 Years
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BROADCASTINGBroadcasters Audit
PAN ARAB WORLD
RATINGS
?
SO YOU WANT TO WORK IN TV ?
#COM280
BROADCASTINGBroadcasters - Advertisers
PAN ARAB WORLD
Program Specific Sponsorship
SO YOU WANT TO WORK IN TV ?
#COM280
BROADCASTINGBroadcasters - New Media New Media
SO YOU WANT TO WORK IN TV ?
#COM280
BROADCASTINGBroadcasters - New Media New Media
Access and Post Content anywhere anytime
SO YOU WANT TO WORK IN TV ?
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BROADCASTINGBroadcasters - New Media
Technical Quality
320 X 240
720 X 576
1920 X 1080
720 X 480
4096 X 2160
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BROADCASTINGBroadcasters - Advertisers
PAN ARAB WORLD
Click Count
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MULTIMEDIATECHNOLOGY
SO YOU WANT TO WORK IN TV ?
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TECHNOLOGYVideo Editing Suite
200220062010
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TECHNOLOGY - New Digital Distribution Models
TECHNOLOGY
SO YOU WANT TO WORK IN TV ?
#COM280
TECHNOLOGY - New Digital Distribution Models
TECHNOLOGY
TECHNOLOGY
SO YOU WANT TO WORK IN TV ?
#COM280
TECHNOLOGY - New Digital Distribution Models
TECHNOLOGY
SO YOU WANT TO WORK IN TV ?
#COM280
TECHNOLOGY - New Digital Distribution Models
TECHNOLOGY
SO YOU WANT TO WORK IN TV ?
#COM280
TECHNOLOGY - New Digital Distribution Models
In a ecosystem where I can access content for free, who is going to survive and how?
TECHNOLOGY
SO YOU WANT TO WORK IN TV ?
#COM280
TECHNOLOGY - New Digital Distribution Models
SO YOU WANT TO WORK IN TV ?
#COM280
TECHNOLOGY - Internet as a Copy Machine
TECHNOLOGY
The internet is a copy machine.
In order to send a message from one corner of the globe to the other, the protocols of communication demand that the whole message be copied along the way several times.
by Kevin Kelly
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TECHNOLOGY -Distribution system
TECHNOLOGY
This super-distribution system has become the foundation of world economy and wealth.
The instant reduplication and distribution of data, ideas, media and news is reshaping the way we interpret the world.
The previous distribution model was based on producing , delivering and selling unique copies , some for free and some with a subscription system.
by Kevin Kelly
SO YOU WANT TO WORK IN TV ?
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TECHNOLOGY -FREE ASSETS
TECHNOLOGY
If reproductions of media contents can be copied and distributed for free, how can the system can keep going?
Well, what can't be copied?
by Kevin Kelly
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TECHNOLOGY - BETTER THAN FREE
TECHNOLOGY
There are a number of qualities that can't be copied : Immediacy
Personalization
Interpretation
Materialization
Trust
by Kevin Kelly
SO YOU WANT TO WORK IN TV ?
#COM280
TECHNOLOGY - BETTER THAN FREE
TECHNOLOGY
ImmediacySooner or later you can find a free copy of whatever you want, but getting a copy delivered to your inbox the moment it is released or produced by its creators is a generative asset.
Many people go to movie theaters to see films on the opening night, where they will pay a hefty price to see a film that later will be available for free.
Hardcover books command a premium for their immediacy.
First in line often commands an extra price for the same asset.
by Kevin Kelly
SO YOU WANT TO WORK IN TV ?
#COM280
TECHNOLOGY - BETTER THAN FREE
TECHNOLOGY
PersonalizationThe copy of a book can be custom edited by the publishers to reflect your own previous reading background.
A version of a movie you buy may be cut to reflect the rating you desire (no violence, dirty language, etc)
Personalization requires an ongoing conversation between the creator and consumer, artist and fan, producer and user.
by Kevin Kelly
SO YOU WANT TO WORK IN TV ?
#COM280
TECHNOLOGY - BETTER THAN FREE
TECHNOLOGY
InterpretationSoftware is free,the manual, $10,000
To get copy of your DNA sequence is now very expensive, but soon it won't be.
Soon pharmaceutical companies will pay you to get your genes sequence.
So the copy of your sequence will be free, but the interpretation of what it means will be very expensive. ( Genetic tailored Aspirin)
by Kevin Kelly
SO YOU WANT TO WORK IN TV ?
#COM280
TECHNOLOGY - BETTER THAN FREE
TECHNOLOGY
MaterializationPDFs are fine, but sometimes it is much better to have the same words printed on bright white cottony paper, bound in leather. Feels good.
The music is free but the bodily performance expensive. This formula is quickly becoming a common one for not only musicians, but even authors.
The book is free; meeting the author has a cost.
by Kevin Kelly
SO YOU WANT TO WORK IN TV ?
#COM280
TECHNOLOGY - BETTER THAN FREE
TECHNOLOGY
TrustTrust cannot be copied. You can't purchase it. Trust must be earned, over time.
It cannot be downloaded. Or faked. Or counterfeited.
If everything else is equal, you'll always prefer to deal with someone you can trust.
So trust is an intangible that has increasing value in a copy saturated world.
by Kevin Kelly