Post on 28-Nov-2014
description
transcript
Come usare i Social Media
un evento in-store
per organizzare
Alberto Beccaris Social Media Specialist D4B
Chibimart Digital Workshop 2014
blog
website
MAILing
social
live tweeting
visual
blogging
network
analytics
surveystorify
content
leadreport
database
promo
adv
pre on postevent event event
event map
e
promote
content
through
EVENT
blog
web
site M
AILin
g
social
adv
• Responsive design
• form di contatto, richiesta info
• INfo: Agenda, speaker, partner, news
• content: c-t-action, mappa, countdown
!
!
EVENT
blog
web
site
MAILin
g social
adv
• contenuti
• promo, sconti, offerte
• modulo contatto per richiesta info
• riferimenti presenze weB
EVENT
blog
web
site
MAILin
g
social ad
v
• # twitter hashtag
• Facebook events
• linkedin SHoWCASE
• google+ events
• youtube live
EVENT
blogw
ebsit
e
MAILin
g
social
adv
• content curation
• articoli, e-book, white paper
• influencer, esperti sul tema
EVENT
blog
web
site
MAILin
g
social
adv
• google adwords
• facebook ads
• Linkedin ads
EVENT
EVENT
visual
real time&
live
visual
blogging
network
monitoring
tweeting
[HootFeed, Tweetvite, Tweet My Events, Tweet Reach]
• official hashtag
• listening
• retweet
• mention
• twitter wall
• tool:
EVENT
live tweeting
visual
blogging
monitoring
network
• foto
• video
• multidisplay
• user generated
content
• tool:
EVENT
[Postano, Snapcastr, Das Terminal]
live tweeting
visual
blogging
monitoring
network
• intro post
• real time post
• streaming video
• Live-polling
• guest blogger
• tool:
EVENT
[ScribbleLive, CoveritLive, Poll Everywhere]
live tweeting
visual
blogging
networkmonitoring
• business meeting
• matchmaking
• speed dating
• networking room
• area demo
EVENT
live tweeting
visual
blogging
analytics
network
• keyword monitoring
• brand monitoring
• web listening tool
• google analytics
• tool:
EVENT
[Social Mention, Topsy, Piwik, ChartBeat, Hashtagify, Mention Mapp]
storytell
feedback&
EVENT
surv
ey
conte
nt
lead
repo
rt
prom
o
• timing: entro 24 ore
• thank you message
• offline - online
• tooL:
EVENT
data
base
storif
y
[google modules, surveymonkey, survio]
surv
ey storif
y
conte
nt
lead
repo
rt
prom
o
• recupero documenti on e offline
• storify & paper.li
• Tool:
EVENT
data
base
[LiveFyre, StoryFul, 1-mix]
24
surv
ey
storif
y
conte
nt
lead
repo
rt
prom
o
• condivisione presentazioni
• community building
• slideshare
• contenuti free o premium
EVENT
data
base
surv
ey
storif
y
conte
nt
lead
repo
rt
prom
o
• update message
• segmentazione database
• pianificazione recall
• sales
EVENT
data
base
surv
ey
storif
y
conte
nt
lead re
port
prom
o
• consuntivo evento
• e-book, white paper, guide,
• contenuti free o premium
EVENT
data
base
surv
ey
storif
y
conte
nt
lead
repo
rt
prom
o
t
data
base
• consolidamento database iniziale
• newsletter
• community management
• social media
• content marketing
EVENT
surv
ey
storif
y
conte
nt
lead
repo
rt
data
base
prom
o
t
• loyalty marketing
• promozioni e offerte ad hoc
• premi
• guest post
EVENT