Post on 05-Jan-2016
transcript
#ComePlaySA
OUR PARTNER
Centro is an organization that was created to accommodate downtown’s growing residential population, enhance its office and retail market and position downtown as a premier convention and visitor destination
WHY DOWNTOWN MATTERS…
Downtown is a symbol of:• Community economic health
• Partnership between the private and public
sectors
• Local quality of life
• Community pride
• Community history
OUR MISSION To CREATE a social media movement that will encourage
San Antonians to live, work and play in Downtown San Antonio
To INFORM San Antonians of options and various events within the downtown area
To ENHANCE the relationship between San Antonians and San Antonio beyond Fiesta and other flagship events currently tied to San Antonio
OUR STRATEGY
To utilize social media vehicles to create a marketing campaign designed to highlight Downtown San Antonio venues, destinations, activities using key local celebrities and stakeholders
To take a general hashtag and turn it into a staple for events across San Antonio in the future
OUR COMMUNICATION PLAN
Targeted campaign dates 11/1-12/8
Management of social media vehicles
1. Calendar of events
2. Local Celebrities and Key Downtown SA stakeholders tweets, Instagram, and Facebook posts using common thread #ComePlaySA
#ComePlaySA
RESULTS
Continuous effort from Centro after 12/8/2014 Social Media Efficiency
Help Centro make posts more robust, descriptive, and directive to encourage participation
Engagement Keep the movement going with the help of colleagues, business
partners and friends
Adoption of #ComePlaySA across the city of San Antonio
Nearly 300 likes on Facebook 14 followers on Twitter 5 followers on Instagram
NEXT STEPS