Your job is changing CONTENT CURATION

Finding, selecting, organizing, sharing the best of relevant content. CONTENT CURATION

The information firehose

“It’s not information overload. It’s filter failure.” – Clay Shirky CONTENT CURATION

Why should YOU care about curation? •  Helps you keep up with rapid flow of

information

•  Positions you as a learner and thought leader

•  Helps differentiate your organization

•  Can boost content marketing efforts

Curation can help you do your job CONTENT CURATION

Individuals as curators •  Get known as a thought leader

•  Expand your reach by adding curated content to your original content

•  Be a trusted guide within your organization and with clients

Brands as curators •  Keeps brand top of mind, especially in

long B2B buying cycle

•  Positions organization as trusted guide

Curation steps 1.  Find content

•  Automate content discovery

•  Use Google email/RSS alerts

•  Save Twitter, G+ searches

•  Follow industry thought leaders on various platforms

Curation steps 2. Pick your tools

Curation steps 3. Own your niche

Curation steps 4. Follow the 70/30 rule (With thanks to Todd Defren of SHIFT)

Branded  

Curated  

Curation steps 5. Share your content consistently; make it easy for others to share

Curation steps 6. Always link to the original source!

Aggregation vs. curation

Curation adds the human factor

CONTENT CURATION

“If I like it, it’s curation.

If I don’t like it, it’s aggregation.”

Tools and examples

Delicious

STORIFY

Storify demo

PAPER.LI

Add scribit screen here

Defining your curation strategy •  How are you trying to position yourself or

your organization?

•  What role does content play in your overall marketing or communications strategy?

•  How can you keep your efforts going?

•  How will you measure success?

Remember to be discerning! BEST PRACTICES FOR CONTENT CURATION

Curating for your intranet

•  Company news

•  News about competitors

•  What’s happening in the industry

•  Other factors that affect the market

Ideas for curated content •  Industry news •  Expert tips and advice/how-to •  Presentations •  Case studies •  Reviews of events or books •  Photos •  Infographics •  Videos, podcasts

Format? •  E-newsletter

•  Blog

•  Microsite

•  Curation tool

Quick list of tools •  Delicious •  Clipboard •  Pearltrees •  Diigo •  Storify •  Scoop.it •  Paper.li •  Google+ Sparks •  Bundlr •  Magnify.net •  Pinterest

•  Curata •  Curation Station •  Scribit

Best practices 1. Know what your audience cares about

Best practices 2. Identify thought leaders, influencers

Best practices 3. Set up automated feeds for discovery; use alerts; save Twitter and G+ searches

Best practices 4. Remember the 70/30 rule

Branded  

Curated  

Best practices 5. Be shareable

Best practices 6. Always attribute to original source

Are you ready to start curating? CONTENT CURATION

Email me and I will send curation tips Donna Papacosta donna@trafcom.com 905.844.7645 888.877.4954

trafcom.com @donnapapacosta