Post on 09-Apr-2018
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Role of Communication Skills &
Leadership in The Corporate World
Lecture one
Communication Skills: AnOverview
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Half the world is composed ofpeople who have something to
say and cannot, and the otherhalf who have nothing to sayand keep on saying it.
- Robert Browning
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Communication Skills
Ability to express oneself through four
ways
Good communicators are not born butthey become
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If I went back to college again, I'd
concentrate on two areas: learning to
write and to speak before an audience.Nothing in life is more important than
the ability to communicate effectively.
-Gerard R. Ford, 38thpresident of U.S.
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Importance
For survival in information age
For job placement, performance, career
advancement and organizationalsuccess
More of a nurture than nature
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Objectives
To better compete and reduce expenses
To improve productivity and profitability
through participation
To build a team environmental
To develop multicultural skills including
sensibility, flexibility, patience andtolerance
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Contd.
To familiarize with communication
technology
To forge a balance between work andfamily
To focus on information and knowledge
as corporate assets
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C.S as prerequisite to
Corporate World
Communication Process
Process of attracting and retaining
customers and employers.
Achieving strategic alliances and
generating a sense of direction andpurpose
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Communication as process
Sender has an idea
Sender encodes idea in message
Message travels over channel Receiver decodes message
Feedback travels to sender
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Defining Communication
Communico /Communicare - to share
Transmission and Interchange of
facts,ideas,feelings or courses of
action
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Communication is the transfer of
information and understanding from oneperson to another person . It is a way of
reaching others with facts, ideas, thoughts
and values. it is abridge of meaningsamong people so that they can share what
they can share what they feel and know.
by using this bridge a person can cross
safely the river of his understanding thatsometimes separate people.
-Keith Davis , Human Behaviour At Work
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Characteristics
Interactive
Creative
Cumulative
Functional
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Communication Model
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Another Model
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Professional Communication
Use of effective language forconveying a commercial/industrial message to achievea predetermined purpose
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Features ofProfessional Communication
Concerned with business activities
Characterized by certain formal
elementsImpartial & objective
Certain complex writing techniques
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Corporate Communication Goals
To issue and clarify policies andprocedures
To inform management of progress To persuade employees or
management to make changes
To co-ordinate members To evaluate and reward employees
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External Goals
Answer queries about products orservices
Persuade customers to buy Clarify supplier specification
Issue credit
Collect bills
Respond to govt. agencies
Promote a positive image
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How does Corporate
Communication help?
- Brings people closer
- Develops human relationships
- Creates positive working environment
- Bridges the gap & builds cooperation
- Serves as repository of information
- Helps in decision making and problemsolving
- Develops many skills in the sender & receiver
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Types ofHuman
Communication
Interpersonal
Intrapersonal
Extra Personal Communication
Mass and Media Communication
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INTRAPERSONAL
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InterpersonalTypes of Human Communication
Interpersonal
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Extrapersonal
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Mass and Media Comm.Theimage cannotbe displayed.Your computer may nothaveenough memory toopen theimage,or theimage may havebeen corrupted. Restartyour computer,and then open thefileagain.If thered x stillappears,you may havetodeletethe imageand then insertit again.
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Communication Pattern
Formal & Informal
Formal flow: downward
Job plans
Policies & procedures
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Formal Flow: upward
Phone messages
Memos
Reports
Department meetings
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Impediments to formal flow
Distortion from long lines ofcommunication
Longer the lines ofcommunication, greater the
chances of distortion
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Impediments to upward flow
Less chance of opencommunication
Fear of reprisal
Lack of adequate
communication skills Differing frame of reference
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Measures
Communication coaches
Report customer complaints Regular meetings
Amicable environment
Offering incentiveprogramme
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Lateral flow and obstacles
Poor communication skills
Prejudice Ego
Avoiding communication
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Measures to control
Training employees in teamwork &communicationtechniques
Rewarding team activities
Encouraging full
participation
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Informal flow
Grapevine
A major source ofinformation
Two thirds of information
come from grapevine
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Advantages
Uniting force
FastGenerates new ideas
Warns the managementGood personal relations
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Shortcomings
Rumour mill
Inadequacy
Changing interpretation
Precautions: Verify from othersources
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Tips for becoming an
effective communicator Use plain language
Speak rationally Encourage feedback
Check for comprehension
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Contd.
Read eye-messages
Accept if wrong Smile at times
Listen without interference
Avoid jumping to early
conclusions
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