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Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future
Foreword
Production in the European Union
Research & Development in the European Union
EU Production and Exports
by Japanese Automakers
Investment and Employment
News from Our Members
Japanese Automakers’ Purchases of EU Parts
Automotive Ties between Europe and Japan
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10
11
4
6
8
8
9
Japanese Automakers in the EUContributing to the Economy and Employment in Europe in the Global Slowdown
Currently at a turning point in terms of the structural adjustments it faces as a result of the global economic downturn, the
automobile industry will nevertheless retain its vital role in the years ahead—as the purveyor of an essential commodity, an engine
for employment and investment and a pillar of the economy.
The global slowdown notwithstanding, Japan Automobile Manufacturers Association (JAMA) member companies continue to
contribute to the economy and employment in the European Union through their research-and-development, production, sales
and procurement activities in the region, while introducing to EU markets vehicles that meet a wide range of user needs and offer
excellent environmental performance.
Figures for 2008 attest to the significance of this contribution:
● Cumulative investment by Japanese automakers in European production and R&D facilities reached nearly €15.05 billion.
● Japanese automakers in the EU produced 1.69 million vehicles.
● Japanese automakers operated a total of 15 manufacturing plants and 12 R&D and design centres in the EU and purchased
€13.54 billion worth of EU-made parts.
● Directly in those operations and indirectly in sales and distribution, Japanese automakers’ activities involved the employment of
136,930 people across Europe.
● EU-made Japanese models exported from the EU totalled 241,128 units.
The European Commission and EU Member States have adopted or will soon adopt economic measures intended to revitalise the
vehicle market and promote the shift to low-carbon road transport. With implemented measures already showing positive results,
JAMA members expect that such initiatives will expedite the recovery not just of the auto industry but of the European economy
overall, provided the measures avoid protectionism by ensuring fair competition.
Meanwhile, the automotive industry worldwide is responding to the problem of climate change by increasing vehicle fuel efficiency
to reduce CO2 emissions in road transport. Having for years positioned global warming as their most urgent priority, JAMA
members have invested heavily in the development of new technologies for next-generation vehicles, including hybrid, clean
diesel and alternative-energy vehicles. They are currently working to expand the number of hybrid models available on the
market and will introduce electric and plug-in hybrid vehicles in the very near future. Compliance with the EU’s mid-term
reduction target for passenger car CO2 emissions will also be necessary.
Further significant CO2 reduction in the road transport sector will, however, require the implementation of an integrated approach
involving specific measures—such as infrastructural development for congestion mitigation, eco-driving and the supply of
alternative fuels/power—and efforts on the part of stakeholders throughout the sector, including not only auto manufacturers but
also government, vehicle users and fuel/energy providers.
As they continue to contribute to the economy and employment in Europe, JAMA members’ commitment to a closer partnership
between the Japanese and European automobile industries will remain firm. Such a partnership will, they believe, enable both
sides to address, in full respect of EU policy, global environmental and safety issues with greater efficiency and effectiveness,
which in turn will enhance their respective competitiveness and advance the global transition to sustainable mobility.
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Production in the European Union Production Facilities in the European Unionp Production Facilities in thhe European Unionp
4
Japanese manufacturers build and produce cars in Europe to meet the needs of European consumers.
Japanese manufacturers currently operate15 production facilities in 9 EU countries.
EU production by Japanese manufacturers has nearly tripled since 1995.
In 2008, Japanese manufacturers produced1.69 million vehicles in the EU.
Location(Start of Operation) Products EmployeesManufacturer Equity Shares
UnitsProducedin 2007
TotalInvestment
(million)
UnitsProducedin 2008
5
Company Emploedd8
er L
(Start
UNITED KINGDOM
1 Nissan Sunderland(1986)
Nissan MotorManufacturing (UK) Ltd.
(Nissan Motor Manufacturing Sunderland Plant)
Nissan Europe 100%
353,718 386,555 4,352 GBP 2,440Primera, Micra,
Micra C+C, Note,Qashquai, Qashquai+2
2 ToyotaBurnastonDeeside(1992)
Toyota Motor Manufacturing
(UK) Ltd. (TMUK)TME 100%
278,000186,000
213,000198,000
3,890 EUR 2,700Avensis, AurisEngines
3 Honda Swindon(1992)
Honda of the UK Manufacturing Ltd.
(HUM)
Honda Motor Europe 86.32%
Honda Motor 13.68%
237,783 230,423 3,400 GBP 1,440
Civic 3D, 5D, CR-V,Jazz (from the latter
half of 2009)Engines
4 Toyota Valenciennes(2001)
Toyota MotorManufacturing France
S.A.S. (TMMF)TME 100% 262,000 240,000 3,210 EUR 897Yaris
(HUM) 13.68% Engines
4 Toyota enciennesValToyota Motorf t i FM TME 100%T 62 00026 240 0000 103 21 EURE 897Yaris
FRANCE
THE NETHERLANDS
9 MitsubishiBorn(1991)
Netherlands Car B.V. (NedCar)
MMC 85%MME 15% 61,929 59,223 1,463 EUR 1,483
(1991-2005)Colt, Outlander
7 Toyota Ovar(1968)
Toyota CaetanoPortugal, S.A.
(TCAP)TME 27% 5,000 6,000 360 EUR 42
Dyna,Semibon,
Coaster (Optimo)
8 Tramagal(1996)
Mitsubishi Fuso Truck Europe S.A. (MFTE)
Mitsubishi Fuso100% 10,478 10,856 357 EUR 77.8Canter
7 Toyota OvarToyota CaetanoTPortugal S A TME 27% 5 000 6 0000 6036 EUR 42
Dyna,Semibon
PORTUGAL
Mitsubishi Fuso
( )S.A.S. (TMMF)
SPAIN
6 Suzuki Linares(1985)Santana-Motor, S.A. 0% 5,058 3,189 558 _Jimny
5 Nissan Barcelona, Avila,
Cantabria(1983)
Nissan Motor Iberica S.A. Nissan99.74%
222,914 156,961 5,540
EUR 2,970(including
Avila &Cantabria plants)
X83 (Nissan Primastar, RenaultTrafic and Opel Vivaro),
Navara, Pathfinder, Atleon, F91A (Nissan Cabstar,
Renault Trucks Maxity)Diesel engines,
Manual transmissions, Engines, Axle parts
10 Suzuki Esztergom
(1992)Magyar Suzuki
CorporationSuzuki97.5% 232,480 281,686 3,774 _
Splash,Swift,SX4
( )( ) 991 2005)(19
10 S kisztergomEsMagyar Suzuki Suzuki 32 48023 281 6866 743 77
Splash,Swift
HUNGARY
11 Isuzu Tychy(1999)
Isuzu MotorsPolska Sp.zo.o.
(ISPOL)
Isuzu 40%GM 60% 161,384 142,932 632 JPY 27,200Diesel engines
12 Toyota Walbrzych
(2002)
ToyotaMotor Manufacturing
Poland Sp.zo.o (TMMP)
TME 94%Aisin 6%
584,000326,000
582,000335,000
2,020 EUR 540Transmissions,
Engines
13 Toyota Jelcz Laskowice
(2005)Toyota Motor IndustriesPoland Sp.zo.o. (TMIP)
TME 60%TIC 40% 172,000 109,000 860 EUR 250Engines
( )pSX4
11 IsuzuTychyIsuzu Motors
Polska Sp zo oIsuzu 40%
1 38416 142 9322 3263 YJPY 27 200YDiesel engines
POLAND
15 Mitsubishi Kölleda-KiebitzhöheMDC Power GmbH 113,826 111,877 177 _Gasoline engines15 Mitsubishhi Kö da-Kiebitzhlled öheMDC Power GmbHM 3 82611 111 8777 7717 _Gasoline engines
GERMANY
Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future
14 Toyota Kolin(2005)
Toyota Peugeot Citroën Automobile Czech, s.r.o.
(TPCA)
TMC 50%PSA 50% 105,000 108,000 3,410 EUR 1,300Aygo 14 Toyota Kolinota Peugeot CitroënToyo n
bil C hA tTMC 50%
05 00010 108 0000 103 41 UREU 1 300Aygo
CZECH REPUBLIC
* = Mitsubishi brandMMC: Mitsubishi Motors CorporationMME: Mitsubishi Motors Europe B.V.
_ = Not availableTMC: Toyota Motor CorporationTME: Toyota Motor EuropeT I C : Toyota Industries Corporation
1
2
3
4
55
68
7
9
10
11
12
113
1415
(Euro values are based on exchange rates in application in July 2009.)
570
Honda of the UK Manufacturing Ltd. Swindon, UK Mitsubishi Netherlands Car B.V., Born, The Netherlands
Research & Development in the European Union R&D Facilities in the European Unionp p R&D Facilities in the Eurropean Unionp
6
Japanese automakers conduct R&D and design activities in conjunction with their production operations in Europe.
Japanese automakers currently operate 12 R&D and design centres in the EU.
R&D and design activities in the EU are aimed at meeting the specific market needs of European consumers.
Headquarters, Division Offices
Manufacturer Employees Current Functions
7
CompanyCom HD
JAMA members’ R&D and design activities in the EU employed2,670 people in 2008.
M
1 Honda SwindonHonda R&D Europe (UK) Ltd. 80 1,2,3,5,6,7
2 Nissan LondonNissan Motor Manufacturing (UK) Limited(Nissan Design Europe Division) 67 4
3 Honda OffenbachHonda R&D Europe (Deutschland) GmbH 80 3,4,6,8
4 Isuzu GustavsburgIsuzu Motor Germany GmbH 120 2,3,12
5 Mazda OberurselMazda Motor Europe GmbH 94 3,4,6,8
6 Mitsubishi TreburMitsubishi Motor R&D Europe GmbH 48 1,2,3,4,5,6,10,11,12
7 Toyota KölnToyota Motor Sports Germany GmbH 650 9
9 Toyota NiceToyota Europe Design Development (ED2) 40 4,5,6,7,8
10 Toyota Bernaston, UKZaventem, BelgiumToyota Motor Europe N.V./S.A. 510 1,2,3,5
11 Nissan
Cranfield, UKBarcelona/Madrid, Spain
Brussels, BelgiumBrühl, Germany
Nissan Motor Manufacturing (UK) Limited (Nissan Technical Centre Europe Division) 938 1,2,3,5,6,7
8 Subaru Ingelheim am RheinSubaru Test & Development Center (STCE ) 8 3,4
aventem, BelgiumZa
Cranfield, UK
Key to Functions: 1. Technical support for procurement of
parts for local production
2. Evaluation of parts
3. Evaluation of vehicles
4. Styling and general design
5. Parts design
6. Vehicle design
7. Prototype production
8. Marketing research
9. Development of Formula 1 racing cars
10. Engine application development
with vehicle validation
11. Type approval and homologation
12. Field problem investigation
1 2
1110
1155
8
55 78 6
773311
6 3
4
9
1111
Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future
UNITED KINGDOM
SPAIN
GERMANY
FRANCE
BELGIUM
UNITED KINGDOM
UNITED KINGDOM
BELGIUM
GERMANY
, y
BELGIUM
12 Subaru ZaventemSubaru Europe N.V./S.A. 35 2,5,8,11,12
111112.10
Mazda Motor Europe GmbH, Oberursel, Germany Nissan Motor Manufacturing (UK) Limited (Nissan Design Europe Division) London, UK
EU Production and Exports by Japanese Automakers News from Our Members
Investment and Employment
p y p N
8
EU production decreased slightly to 1.69 million units in 2008, but has steadily increased since 1992.
Japanese models produced in the EU are also exported outside the EU. These exports totalled 241,128 units in 2008.
9
Units
No
te: E
U27 (E
U15
)
p y
Roughly €15.05 billion have been invested by JAMA members in production facilities in the EU.
By creating high-skill jobs, Japanese automakers have contributed to the dynamism of the EU economy.
In 2008,136,930 people were employed through the activities of Japanese automakers in the EU:● 37,243 directly, with 34,573 in production and 2,670 in R&D.
● 99,687 indirectly by headquarters and parts distribution centres as well as in distribution, financial services and sales.
HondaHonda plans to begin production of the Jazz at the HUM plant in
Swindon, UK, in autumn 2009. HUM also produces CR-V and
Civic models for Europe. Until now, the Jazz has been supplied to
Europe from Japan and China; producing the Jazz at HUM
will help meet increased demand for the car in the European
market. The Honda Jazz recently surpassed the 50,000
sales mark in Europe.
ToyotaIn November 2008, Toyota Motor Manufacturing UK (TMUK) in
Burnaston began production of the Avensis, Toyota’s all-new
flagship car, with sales subsequently launched across Europe in
January 2009. Produced as a sedan and as a wagon and
designed, engineered and built in Europe, the Avensis has an
annual European sales target of 115,000 vehicles, but will also be
introduced in Africa, Latin America and Oceania.
MitsubishiMitsubishi unveiled their new-generation electric vehicle i-MiEV in
March 2009. Introduced to the market in Japan in July, it is
scheduled for European market introduction in 2010/2011. Viewed
by its manufacturer as the ‘ultimate eco-car’, the i-MiEV is the
crystallisation of some 40 years of development of electric-vehicle
technology at Mitsubishi.
MazdaThe Mazda3 with idling prevention ( ‘i-stop’ ) technology adds a
new eco-friendly option to the line-up. The car features i-stop in
combination with the MZR 2.0 DISI (direct injection spark ignition)
engine. Together, these two Mazda proprietary technologies help
the new model achieve approximately 12% lower fuel consumption
in city driving than the current European Mazda3.
Mitsubishi FusoThe 150,000th Canter rolled off the line on 24 October 2008 at
Mitsubishi Fuso’s Tramagal (Portugal) plant, which since 1996 has
been devoted exclusively to production of the light-duty Fuso
Canter for the European market, where it is now sold in 30
countries. Mitsubishi Fuso Truck Europe S.A. (MFTE) donated
their 150,000th Canter to the fire department in Abrantes, Portugal.
NissanNissan Motor Co., Ltd. unveiled in August 2009 the Nissan Leaf,
the world’s first commercial all-electric, zero-emissions car.
Designed specifically for a lithium-ion battery-powered chassis,
the Leaf is a medium-size hatchback which comfortably seats five
adults and has a range of at least 160 kilometres to satisfy
real-world consumer requirements. The Leaf is slated to be
launched in Europe in late 2010. New Investment and Employment Activities
Companyname
Location Target date
Investment target
Job creation
Investment(million)
Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
2,000,000
1,69
3,15
1 (1
,306
,209
)
812,
163
(743
,774
)
20081999 2000 2001 2002 2003 2004 2005 2006 2007
Exports to the EUEU Production
Toyota Motor Manufacturing(UK) Ltd. (TMUK)
Burnaston,Derbyshire
Mid 2010
Production of Auris Hybrid vehicles(first time in Europe)
NA NA
Nissan Motor Co., Ltd.
Nissan Motor Manufacturing(UK) Ltd.
UK/Portugal
Sunderland
2011 (latest)
Lithium-ion batteries EUR 250(Portugal)
550
2013
Upgraded & new facilities enabling the production of 65,000 engines annually
EUR 12.92330(projected)
Source :JAMA
900,
194 (8
32,0
89)
1,20
8,55
2 (1
,154
,992
)
910,
670
(833
,421
)
1,01
7,89
1 (
973,
076)
1,02
2,69
8 (
939,
034)
810,
181
(780
,750
)
1,10
2,55
6 (
1,01
5,74
8)
864,
941
(837
,639
)
1,24
5,46
9 (1
,156
,237
)
1,01
9,75
3
(988
,523
)
1,29
6,51
6 (1
,223
,844
)
1,03
7,81
2
(987
,299
)
1,36
9,55
6 (1
,233
,887
)
897,
704 (
856,
791)
1,50
9,40
2 (1
,345
,631
)
923,
658
(886
,906
)
1,78
9,87
5 (1
,450
,757
)
919,
421
(858
,492
)
Honda
Mazda
Mitsubishi
Mitsubishi Fuso
Nissan
Toyota
Employees at the Toyota plant, Burnaston
Automotive Ties between Europe and Japanp pA
10 11
Japanese Automakers’ Purchases of EU Partsp
Purchases of European parts by Japanese automakers decreased slightly to €13.54 billion in 2008, but this is more than four times the amount recorded in 1995.
At the European production facilities of Japanese automakers, European suppliers deliver more than 80% of the value of the parts.
European suppliers with high outsourcing and looking for a long-term relationship are worthy partners for Japanese vehicle manufacturers.
The JAMA-CLEPA (European Association of Automotive Suppliers) Business Conference has provided excellent opportunities to create strong business relationships between Japanese automakers and European suppliers.JAMA members open their contact points to
potential suppliers in order to pursue global maximised purchasing.
Units
No
te: F
Y 1
998-
2004
(EU
15),
FY
200
5-20
06 (E
U25
), F
Y 2
007-
2008
(EU
27)
0
1
2
3
5
4
6
7
8
9
10
11
12
13
14
6.48
6.78
7.53
7.93
9.51
10.2
1
11.2
4
13.1
9
1999 2000 2001 2002 2003 2004 2005 2006 2007
15
16
Units: € billion
JAMA-CLEPA Conferences
Date PlaceEuropean participants
Japanese participants
March Paris 450 150
May Berlin 500 170
Nov London 530 170
April Amsterdam 450 100
Nov Strasbourg 360 140
April Stuttgart 480 120
April Göteborg 380 120
Nov Torino 480 110
May Dresden
Ljubljana (planned)
450 130
TBD
1995
1996
1997
1999
2000
2002
2004
2005
2007
Japanese Auto Manufacturers Contribute to the Competitiveness of Europe’s Motor IndustryCommon Challenges, Common Future
Europe Japan
Mitsubishi Fuso
NissanDiesel
At 1 July 2009
Supply of diesel engines
Supply of engines
Supply of finished vehicles
Supply of engines
50% equity stake
Supply of diesel engines
Supply of diesel engines
Supply of finished vehicles jointly developed in Europe
Supply of finished vehiclesjointly developed in Europe
Supply of diesel engines from Poland
Supply of diesel engines
15% equity stake
44.3% equity stake
Supply of diesel engines
100% equity stake
Cooperative sales ties in Japanese market
50% equity stake
85% equity stake
Supply of engines
Toyota Peugeot CitroënAutomobile Czech
(TPCA) (Czech Republic)
Isuzu
SubaruPorsche(Germany)
S
Fiat(Italy)
Renault(France)
AB Volvo(Sweden)
Nissan
GM Europe
Daimler(Germany)
Volkswagen(Germany) Mitsubishi
PSA Peugeot Citroën (France)
Suzuki
Toyota
Source:JAMA
Source:JAMA
15.1
2
2008
13.5
4