Common SEO

Errors in E-

commerce sites

E-COMMERCEThe trading or facilitation of trading of services and products using the

InternetThese kinds of businesses usually involve online

shopping, online marketplaces, business-to-business buying and selling, and more.

E-COMMERCESometimes, online sellers believe that listing down all their products on their e-commerce

websites will start driving traffic right then and there.

UNFORTUNATELY...

E-COMMERCE… Optimization for e-commerce sites are harder

than the usual websites with 5 pages since there are products that come and go, making

SEO more complicated to do.Here are some of the most

common SEO errors you may be making in your e-commerce sites

that you should avoid:

1.No Product

Descriptions

NO PRODUCT DESCRIPTIONS

✖One of the most common errors that online shopping sites make

✖These sites think that by the title alone, users are made familiar as to what you are selling

NO PRODUCT DESCRIPTIONS

What you should do:✖ Add at least a paragraph of description

on what you are selling.

✖ Use keywords that will help boost up your page.

✖ Unique content is always better for SEO. Write content that are descriptive and will help your customers in identifying the product you are selling.

2.DUPLICATE CONTENT

DUPLICATE CONTENT

✖Simple reminders✖Shipping fees✖Return/exchange policies✖Other sorting elements

These produce duplicates on your page.

DUPLICATE CONTENT

What you should do:

✖ Remember to use robots.txt to block out areas that are duplicated in your pages.

✖ Use the canonical tag to filter which pages should be indexed.

✖ Add no-follow attributes to pages that have duplicate content

Follow these tips if you want to avoid getting sanctioned!

3.LACK OF

KEYWORD FRIENDLY URLs

LACK OF KEYWORD FRIENDLY URLs

✖ A long series of numbers and letters that no one can memorize looks spammy

✖This makes the search engines think your site is not legit.

LACK OF KEYWORD FRIENDLY URLs

What you should do:

✖ Make your pages unique by using unique URLs and say goodbye to anonymous IDs.

Keyword friendly URLs are important in SEO since it helps users identify what the webpage contains.

If you want to get in Google’s good graces, always think about the restrictions and rules of SEO since search engines want their

users to have the best user experience there is.

If writing thousands of product descriptions seems like a daunting task,

you can always hire a SEO outsourcing company that will do

the bulk of the work for you. By avoiding these errors, you can be assured that

your e-commerce site will start getting the traffic and rankings you want.

THIS PRESENTATION IS BROUGHT TO YOU

BY:

www.seophilippinesinc.com