Tweet-up and be counted:

achieving real social media ROI

Peter Granat

CEO, Cision Europe

#cisionuk

#cisionuk

Not enough metrics?

Too many!

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?

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Starting small....

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iPad shipping in Europe

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Client services - often the easiest

place to start is the “social phone”

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CISION.com CisionPointblog.cision.com

THE WEB

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CISION.com CisionPointblog.cision.com

PAID WEB

MARKETING

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500

1000

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0

20

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60

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01/05/2010 08/05/2010 15/05/2010 22/05/2010 29/05/2010

Pag

evi

ew

s an

d E

ntr

ance

s

Go

al C

on

vers

ion

s

Goal Conversions Unique Pageviews Entrances

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Going large....

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Like other comms, SM programs are built

on strong creative and integration

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When your marketing is revenue-

generating you’re on to a good thing

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Integration can happen whether you

drive it or not – so plan for it

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Cision Social Journalism StudySeptember 2010

N = 279

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Cision Social Journalism StudySeptember 2010

N = 279

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Cision Social Journalism StudySeptember 2010

N = 279

Cision Impact Scores

Response of sales to increases in Publicity.

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And there’s more....

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FIVE TAKE-AWAYS

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1. Starts with knowing the business objectives

2. Build communications objectives around them

3. Use social media metrics as KPIs not ROI

4. Start small – easy wins– to build a business case

5. Integrate with other marketing and business

activities where possible

Five rules for achieving social media ROI

#cisionuk

THANK YOU

Peter Granat

CEO, Cision Europe

peter.granat@cision.com

#cisionuk