Communicate Diversity Through Storytelling

How to recognize, engage and welcome diverse populations through the stories

we tell?

Questions as you start…

1. Have you listened to the stories your neighbours tell?2. Are their stories part of your story?

3. Does it ring true? Is it authentic?

4. Do your stories engage, and inspire to action?5. What are our challenges?

What is Diversity Fundraising?

Check if your pool of donors is a good representative sample of the community you serve and the community at large.

Is there a disconnect?

What is Your Story? Who is missing?

Are your donors similar to your community? • Age• Ethnicity• Gender• Faith• Language• Physical Abilities• Income level• Sexual Orientation

Who Gives the MostAfrican Americans are the most generous demographic in the USA

Muslims give the highest average gifts in the UK• Muslims $567• Jews $412 • Protestants $308

Have you met your neighbours?

In order to include, we must know who is here. Where do people congregate?

• Places of worship• Community associations

• Festivals• Business areas

Demographic information:• Government Statistics• Community Foundations• Business Associations

• Media• Your Government Representatives, Municipal, Provincial & Federal

• Your friendly local real estate agent

What is Your Story?Do your neighbours see people here that look like them?

• Share a common language?• Are a similar age?• Share a faith or culture?

• Have accessibility issues?• Are women? Are men?• Share a sexual orientation?

Do you have a Storytelling StrategyFor Your Organization?

If you do, you are in control of the story you are telling

Even without a strategy, you are still telling a story

How Do You Tell the Storyof Your Organization?

Before a Visit: • Website• Brochures• Earned Media• Word of MouthWhen they visit you:• Are they welcomed?• Is information available in other languages?• Are culturally sensitive staff on hand?• Do the staff and volunteers represent just one

kind of person?

Should I take this class?

What’s Your Story/ Where do donors come from?

Engagement Across Your Organization

• Students• Patients• Attendees• Volunteers• Customers• Vendors• Neighbours

Get Feedback!Do You Know How You Are Seen?Take ActionUse:• Surveys• Focus Groups• Informal Feedback

You May Need an Introduction.

Are you listening? Did you hear and see?

The Stories Begin!

1. The Common Experience of Mankind• Receiving an education• Beating cancer• Getting a job• Artistic expression

Can members of your community recognize themselves in your stories?Are they all about just one kind of person?

The Stories Begin!2.Unique experiences • Peoples• Cultures Vaisakhi Lunar New Year Ramadan

Do you honour what they honour?

The images you use to describe and promote your charity tell a story.

Will they feel that this is a place for them?

Engage, and Inspire to Action?

Keep Your Word

Work with Leaders

Questions as you go on…

1. Have you listened to the stories your neighbours tell?2. Are their stories part of your story?

3. Does it ring true? Is it authentic?

4. Do your stories engage, and inspire to action?5. What are our challenges?

What are our barriers to action?

FEAR

ResourcesSupport Vancouver Opera!http://vimeo.com/62206023

Engaging Diverse College Alumni: The Essential Guide to FundraisingMarybeth Gasman and Nelson Bowman lll

Cultures of Giving - (from KelloggFoundation) http://qpr.ca/blogs/connie/files/2011/10/Cultures_of_Giving_Final.pdf

UK Muslims give more to charity than Jews, Christianshttp://www.religionnews.com/2013/07/24/survey-uk-muslims-give-more-to-charity-than-jews-christians/

What motivates generosity? Researchers study Muslims, Catholicshttp://csrc.asu.edu/news/what-motivates-generosity-researchers-study-muslims-catholics

Contact InfomationConnie Hubbs

PrincipalConnieHubbs.com

cvhubbs@gmail.comwww.conniehubbs.com