STRATEGIC COMMUNICATIONS COMMUNICATING CHANGE!

byGina London

Communicating Change!This faster moving world = fiercer competition.This workshop is designed to help you successfully bring positive change to your organization to stay ahead!

ABOUT YOUR PRESENTERGina London

I’m an Emmy-award winning veteran anchor and correspondent for CNN who now works as a communications consultant.

I have trained thousands of executives, politicians, community activists and thought leaders how to be more dynamic, more engaging and more memorable.

I also craft and guide communications plans to help motivate employees, voters or the public about new ideas that will make a positive difference.

Okay, let’s get started!

Think about it: What’s the change you want to bring?

CHANGE = VISION = OPPORTUNITY!

Before you try to communicate or create change:

There are 10 things to consider FIRST!

10steps

NUMBER 1: Form a powerful coalition

YOUR COALTION!

Others

Others

Others

Others

NUMBER 2: Examine the problem

NUMBER 3: Create a sense of urgency

NUMBER 4: Create the vision

NUMBER 5: Plan short-term wins

NUMBER 6: Create Stakeholders list

YOUR COALTION!

Parent Leaders

Teachers

Others

Parents

Resistant Parents

Community leaders

NUMBER 7: COMMUNICATE the Vision!

NUMBER 8: Empower others to action

NUMBER 9: Never let up!

NUMBER 10: Institutionalize the New Vision

CHANGE IS GOOD!

NUMBER 11: Thank you! Grazie mille!