Post on 08-Feb-2022
transcript
CommunicatingYourANRStory
Simpletextisbest.Don’treadfromyourslides.
ImageCreditsforthisPresentation:Pixabay andUCRegents
ModuleFive:FacebookBasicsRoseHayden-Smith,PHDUCCEAdvisorDigitalCommunicationsinFoodSystems&ExtensionEducation
1/31/2019
AbouttheCommunicatingYourANRStorySeries
Communicatingourstoriesasresearchersandeducatorsisessential.
Increasingly,thisinvolvesdigitaltechnologies.
• IntheCYSseries,you'lllearnabouttools&socialplatformsthatwilladvanceyourwork.
• WehopethesewebinarsandresourceswillhelpyouwithExtensionDelivery.
UpcomingWebinars:1/31 Facebook
2/4-2/8CreatingaCommunicationsStrategy - Daily10:00-10:30a.m.with“homework”and“officehours”– mustvieweachwebinarlive(orarchived)
Archived:BloggingBasics,TwitterBasics,LinkedIn,BloggingII,Instagram
MyStory
• KelloggFellowship– focusondigitalcommunications
• VictoryGrower&UCFoodObserver
• Centraltoallmywork:blogsandsocialmedia,particularlyFacebookandTwitter,increasinglyotherplatforms
UCFoodObserver• BrandplatformforUCOP’sGlobalFoodInitiative
• Blogandsocialmediapresence
• Fromtheinstitution(butnotinstitutional)
• Providevalue-addedpublicservice(viacuration,contextualizationandoriginalcontent)
• ENGAGEwiththepublic,media,UCcommunityandothers
Ideas
• ”Thestickinessandvalueofaconnectedlifewillbefartoostrongforasignificantnumberofpeopletohavethewillormeanstodisconnect…”
• Socialtechnologiesarelevelers.Mostarefree,whichenablesbroadaccess.Theyflattensocialanddatahierarchies.Intheirbestform,theycandemocratizeinformation.Theyarenowanintegralpartof/playerinsocialmovements.
FacebookAgenda• WhyUseFacebook?• FacebookBasics/Terms• NewFeatures• ToDo• InteractiveSession• AQuickTourofFacebookFeatures• ExploringDifferentKindsofFBAccounts/Pages• SomeGoodExamples
• Q&A
WhatisFacebook&WhatCanItDo?
• Asocialmediaandnetworkingsitethatlaunchedin2004
• Desktopandmobile
• Youcanhavefriendsandfriendothers(youcanalsofollow)
• Postcomments,sharephotos,articles,links,video
WhatisFacebookandWhatCanItDo?
• Streamlivevideoandbroadcast
• Chat/message
• Supportsarangeofpagetypes(personal,group,brand/business)
• Majorsourceofnews(fakeorotherwise)
SomeStats*
• OnlyGoogleandYouTubehavemorelogins
• 68%ofAmericansuseFB;oneoffastestgrowinggroupsis65+
• Worldwide,2.23Blogins/mo;68%ofmonthlyuserscheckindaily
• Americanusesaverage58min/dayonplatform;avg visit10-12min
• 88%accessingviamobiledevice
WhyUseFacebook?• Ubiquitous- sticky
• LotsoffeaturesandfunctionsthatareIDEALforExtensionwork(includinglinkstoInstagram)
• Livebroadcastandstoriesoptions – Seeabove!
• Canbeannoyingandintrusive(particularlyMessenger),buthasgoodefficiencytools
WhyUseFacebook?
• Useoftheplatformisgrowingandsomeofthehigh-growthaudiencesmaybeours
• It’saSEARCHengine!People,tags,places,top.
• Itcanbe fun,creative,andaGREATwaytoreachpeople
SomeBasicFeatures
• Home– Functionsasyournewsfeed
• Profile– Aboutyou…canbecustomizedandcanfeaturemediaandlinks…useitforallit’sworthandinvesttimeinthissectionIFyou’recomfortablewiththeplatform
• Abilitytopostcontent,takephotos,shootvideo
New(er)featuresworthmentioning• Storiesfeature– secondaryfeed!Canbeloadedattopofprofile…greatplacetokeepcontentfrontandcenter.LinkstoInstagramifyouwantitto.
• E-commerceandmarketplace
• Livestream
• Pagefeatures:cross-posting,scheduling,greatinsights/analytics(canbeleveragedforExtensionwork)
Beforejumpingin…
• WhyamIdoingthis?
• WhatdoIwanttocommunicate/share?
• HowmuchtimedoIhavetodevotetothis?
• IFUSINGalready…howcanIusethispowerfultoolmoreeffectively?Inparticular,doIwantapersonalpageoranotherkindofpage?
DOTHIS:• Optimizeyourprofile(we’lloffersometipsintheinteractivesession)IF you’recomfortableontheplatform
• CheckPRIVACYandSECURITYsettingsfrequently
• ConsiderusingtheinterfacewithInstagram
• Beauthenticandinformative…addvalue,listenandengage
• Tryusingsomeofthenewerfeatures,likestories!
BeforewegoexploreFacebook…
• Resources:• Rose’sPowerPointisinPDFontheANRLearning&Developmentpage,alongwithabibliography
• I’lladdaPDFoftheQ&Atranscriptandsometipsearlynextweek
• Call,textoremailRoseat805.794.1665oremailatrhsmith@ucop.edu withanyquestions.Icanhelp.Iwanttohelpyou! YoucanalsoTweetmeorDMmeonTwitter@ucfoodobserver orfindmeonLinkedIn andInstagram.