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C. Nicholas MorrisAdvertisingPublic RelationsInternational Evangelical MediaCommunicating in Cybernetic Culture

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AdvertisingFueling a Passion for Consumption

+Advertising

The process of creating and using advertisements, not the paid ads themselves

+Enticements to buy, use or believe something

Click icon to add picture

Click icon to add picture

1.

3.

2.Identifiers of the advertiser

Presentations of a particular paid medium

+IMC

Includes advertising and other tools used to persuade

Aims to convince people to purchase a product or service

Used for nonprofit purposes

Integrated Marketing Communication

+Branding

Build the churches identity and image

Ensure that members actively support the programs of the church

Remain members for a lifetime – Brand Loyalty

Brand Equity – the assets that add to the value assigned to a product in the minds of the consumers

+Branding

Brand Awareness

Brand Acceptance

Brand Preference

Brand Loyalty

Brand Loyalty Continuum

+Branding

Brand your organization effectively online, because your website is a 24/7 storefront for your organization

Branding in Cyberspace

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Fellowship Church

www.fellowshipchurch.com

http://www.youtube.com/watch?v=MTnRnjoC6Uo

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Word of Mouth

Holy Spirit

+Excess Passion

Excess of Materialism

Excess of Profession

Excess of Emotion

Mere Excess

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Promoting Public RelationsIn a New-Media Environment

+Public Relations

Fostering positive relationships with audiences (“public”) both inside and outside an organization

+Public Relations

Goal of PR Involves building and preserving a relationship and a lasting reputation, guiding what comes to mind when people hear, think, or read about an organization

+Public Relations

Proactively Inviting

Responding

Partnering

Establishing

Raising and Recruiting

Communicating

Fostering

Keeping a Pulse

Ministry PR Involves

+Public Relations

Corrupting Influence

Misallocation of Resources

Political Entanglement

Difficult to Evaluate

Potential Pitfalls

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InternationalizingEvangelical Media

+AfricaRoman Catholic, Muslim (northern), Christian (Southern)

Denominations: Baptist, Methodist, Presbyterian, Pentecostal

+AsiaCHINA

- officially closed to all foreign missionaries

- Government sanctioned churches

- Three-Self Patriotic Church

- Underground Christian Churches

- In 2007, 10,000 Chinese were becoming Christian everyday

NORTH KOREA – officially and atheistic state

SOUTH KOREA – 2nd largest source of missionaries in the world; (USA - 1st)

INDONESIA & MALAYSIA – Islamic state

INDIA – Christian- militant anti-Christian and anti-Muslim political parties

+EuropePost-Christian Europe

Global Center of Christianity

3rd Place

+Latin AmericaRoman Catholic

+Middle EastChristianity, Judaism, Islam, Zionism

most complex and difficult

roots of the three most monotheistic religions

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CommunicatingIn Cybernetic Culture

+Cybernetic Culture

6% of the people on the planet have accessed the Internet

+Cybernetic Culture

Human beings can escape themselves and their earthly reality

Bringing our individual experiences into cybernetic culture and make it part of the collective whole

Can extend our spiritual lives

Cybernetic Culture Results

+Cybernetic Culture

Economic

Political

Social

Identity and Self

Cybernetic Culture Concerns

+Cybernetic Culture

What are the physics of technological change? 

Who directs or manages the technological change and its content?

What are the metaphysical dimensions of the change and their implications for communication?

+Cybernetic Culture

Culture has consequences

Global mass culture remains centered in the West – homogenization

Process occurs using the means of communication and its artifactual representations

Globalization, Cellularization and Implications for Communication

+Cybernetic Culture

Metaphysical Dimensions of Communication in a Cellular World

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C. Nicholas MorrisAdvertisingPublic RelationsInternational Evangelical MediaCommunicating in Cybernetic Culture