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Communications and results measurementLille, June 24, 2015
Christian BolognesiMedia Relations & Online Communications Manager
VW Golf, 1974
Fiat Panda, 1980
DeLorean DMC12, 1981
Fiat Grande Punto, 2005
Alfa Romeo Brera, 2005
Lamborghini Gallardo, 2002
VIDEO
Giugiaro Gea at the 2015 Geneva International Motor ShowA traditional Communications Activity
Gea at the Geneva Motor Show: a traditional communications campaign
1. web teasing activities
Road map to the event
2. embargoed press releases & pics 3. press conference + unveiling 4. interviews
JANFEBMAR
VIDEO
Media Results AnalysisGeneva Motor Show
Giugiaro Gea web contest: #geataggatia digital communications activity
w#geataggati
hat
hy
here
hen
ho
a web contest
supporting company’s visibility after Geneva
Milan, Turin, Berlin + on the web, social media
April, June, September
fan, car enthusiasts, common people
VIDEO
Media Results Analysis#geataggati
conclusions
conclusions
1. PR and communications activities are measurable just like any other activity
2. scientific approach and a method
3. different media need different analysis methods
T H A N K Y O U
Christian BolognesiMedia Relations & Online Communications Manager
italdesign.it | geataggati.it
Italdesign.Giugiaro
@idgiugiaro
@idgiugiaro
ItaldesignGiugiaro