COMMUNICATIONS FOR

NON-COMMUNICATIONS PEOPLE

Jo Walters @jowalters

Communications Manager

Sussex Students' Union

ME.Communications team of four14,000 students at SussexI was an elected officer then worked in societies development

(This will look rubbish if I'm stood on the wrong side)

COMMUNICATIONS.According to Google:

the imparting or exchangingof information by speaking,writing, or using some othermediuma letter or message containinginformation or newsthe successful conveying orsharing of ideas and feelingssocial contact

TALKING

So it is

but also

LISTENING

Don't jump to a solution without checkingyou're answering the right question

KEEP IT SIMPLE.Seriously, you probably onlyneed 1/4 of the text you'vewritten. See how much less ofthis slide you're reading than theothers. On the others I used keyphrases, bullet points, clearheadings and far far fewerwords. Don't try and put anessay on a poster. No one isgoing to read that. Seriously. I'mbored already and I'm the onewho wrote this. Blah blah blah.

DON'T...

use jargontalk to everyone the same way

CONTENT MARKETING...

Permission-basedRelevantFocused on their needs

CONTENT MARKETING...

Focus on what people want to know and what would beuseful for them, not what you want to tell people

FACEBOOKFacebook looks for relevance andother factors to decide whether ornot to show your posts insomeone's news feed

Facebook ads and boosting posts isa cost-effective way to increase thereach of your posts

WRITING ONLINE &

WRITING NEWS.

Ignore what they taught you atschool, it's end, middle,beginning if you're writing news

People read differently onlineso you need to adapt yourwriting and layout

TOOLS.

Storify - curate tweets,links, photos & info PicMonkey - image editingCanva - online designGoogle Maps & BatchGeoHemingway app - improveyour writing

RESEARCH

TOOLS.Google Alerts forphrases/topicsTwitter lists &searches, e.g.#sucomms

LEARN MORE.

BlogsBooksAsk aroundSee what other organisations are doing

TALK TO YOUR

COMMUNICATIONS

PEOPLE

QUESTIONS?

All images from Flickr creative commons or pexels.comflickr.com/photos/kennysarmy/10276648833flickr.com/photos/stevensnodgrass/5480262389flickr.com/photos/joshhikes/2428622433flickr.com/photos/khowaga/5836888284flickr.com/photos/candyflossblackmarket/82266514flickr.com/photos/wadem/2730257498flickr.com/photos/splorp/5576150304flickr.com/photos/smemon/4855136300flickr.com/photos/75905404@N00/7126146307flickr.com/photos/jamesmitchell/6435132895flickr.com/photos/deerwooduk/579761138flickr.com/photos/74620329@N03/6724682087flickr.com/photos/lendingmemo/11746477525