Community building on Zing Me

transcript

rule #1|It all starts with a planThink about the purpose of the page before you start. Is it to provide customers with another brand touch point, a customer service platform, or just a place to share brand related content and thoughts?

Listen/research

Understand user

Zing Me platform

ModerateModerate

Measurement

Keep conservation

Grow your fan

Content still is king

Personal your

fanpage

Offline event

Ecourage sharing

Refresh your

avatar

Reward your fan

milestone

rule #2|Understand Zing Me userUnderstand user to define the right way you could communicate with them through language, symbol, culture… Listen, obsever carefully all that you need.

Most of them are young, friendly, and active.Think quickly, act brieflyEager to reach new thingsShow their style everywhere through everywayGolden time: 11hAM-12hAM or after 21h PM

rule #3|Content is still kingAlthough Zing Me is a two way platform but content still is king and that is the reason user become a fan, and then to remain a fan.. If you are silent, your fanpage will be the empry place which has no voice, purpose or point. Content plans are useful as they keep focus on the goal and vision of the page. Try make the content as useful and interesting as possible and don’t only punt your brand…

If you are brand, be smart

Be smart,why?

User need time to “know” your brand, they want to “talk” together firstUser often joins entertaiment/favourite page than brand page

So,content is not just about your brand.

Question: How to intergrate brand message into content such as take care, social news, event?

Zing Me core apps are available for your brand.

– Minimum 01 status/day

– 01-03 blogs

– 01-02 links

– 01-03 photo albums

Basic frequency a week

Content plan

View example here

rule #4|Growing your fan baseThere are three ways you can gain fans on Zing Me:

1. You can amaze them.2. You can recruit them from influencer/seeder or others community3. You can buy through advertising..

My brand is going to run a campaign and I want to know

Whenshould we build community on Zing Me?

before a month

The mini contest through blog: “Đoán tên Cách buộc dây giầy”

Want to recruit 1000 fans after a day?

1 2 3 4 5

If your brand has no celebs, It is over?

No, you could “host” your page at their wall

Make friend/ ”like” them

Interact with them

Tag them in

your post

Will you be there?

seeder team from your fanpage friend/fans Build

WhyZing Me user want to make friend with page and would do something for page

Choose 20-30 active fans and send them the friend request

Chat, message with them and suggest the action you want to seed

Some other sources from

Banner in game/ application

Banner on other sites, microsite

Other sources(SEO, Forum…)

rule #5|Personal your pageThe key to building relationships with your fans is to be human. Try make your posts and response as personal as possible. It’s important that the user knows there is a person behind the posts and responses, instead of an automated bot.

Avatar, brand name, badge

http://me.zing.vn/apps/huyhieu

Background profileMusic profile

Language

Background profileMusic profile

Avatar & brand name, badgeBrand personality

rule #6|Encourage sharingIf people are real fans (meaning they feel good about you and your organization), they would be willing to share what you have through messaging, tagging to their friends or posting to their profile. All you have to do is ask & challenge or create wow content for your brand.

“We made the buttons on the screen look so good you'll want

to lick them.”

app Khảo sát & Hỏi Đáp

Blog contest about Transfomer

student photo contest

Promotion campaign

Campaign & Contest

rule #7|Refresh your avatarYou can’t build a community if the page is the same every time people visit it. May be your fanpage has had an incredible main image But now try refreshing with a different image. Fans will take notice when they see the new image in their stream.

rule #8|Reward your fansReward your fans with special deals for them only, or special give aways to your most loyal and vocal fans. This will make your fans feel special, and will give them a reason to return.

For friendship

For your branding

Host your brand here Promotion app

For your driving action

Hot virtual item in game Hot features, music profile

rule #9| MeasureThere are some ways on Zing Me to measure the results of your investment. You can quickly identify what’s working and what’s not. These reports let you see what types of content your fans prefer and how they like to engage with that content.

Brand Impact Metrics Measurement

Reach Impressions, fans ImpressionPageview number on Fan Page Number of fans

Engagement Clicks, Interactive actions

Number of Comment on FeedNumber of Like on FeedNumber of ClickNumber of Wall Post

Action Clicks, entries CTRNumber of contest entriesWeb traffic generated

We offer it free everyweek by Zing Me insightMore support, please contact us at openzing@vng.com.vn

rule #10| ModerateZing Me fanpage is a public space doesn’t mean that you can’t have rules set up for your section. You may want to have those rules for your community. You do that to be present and make sure people are playing nice

rule #11| Keep conservationHaving a large fan base is not the end goal, or though it is a nice added extra. In the end you want a fan base of loyal brand ambassadors who love your brand and don’t care who knows it. You want to foster a community of fans that interact with each other and with your brand. .

will be updated… More infomation, please contact us at

openzing@vng.com.vn

Apendix #1| Content planCONTENT A

Số Brand Message Topic Tool

1 Những Sản Phẩm Của A

Truyền tải thông tin tin về nhãn hàng A đến User Blog

Cập nhật những mẫu mới ra của A tại A.com.vn Photo

Khào sát các mặt hàng nào của A mà user sử dụng nhiều nhất Khảo Sát

2 Giá Của A

Thảo luận vì sau user không sử dụng hàng chính hãng ? Xem thử ý kiến của user về giá của A như thế nào ? Stt thảo luận,

Photo360

Truyền đạt thông tin về các chương trình giảm giá, khuyến mãi của A Blog, stt

3 Chất Lượng Của ALàm sau phân biệt được hàng thật, hàng giả ? Stt thảo luận,

Chế độ bảo hành, cách bảo quản giày của Convere.Photo

4 Địa Điểm Phân Phối A

Cung cấp các thông tin các chuỗi cửa hàng bán hàng chính hãng Blog

Các chế độ khuyến mâi, từng của hàng Stt

Kêu gọi user muồn mua 1 đôi giày A chính hãng, chất lượng thì nên ra các đại lý chính thức Stt,

MON TUE WED THU FRI SAT

Những Sản Phẩm Của A

Địa Điểm Chất Lượng Địa Điểm Những Sản Phẩm Của A

GiáNhững Sản Phẩm

Của AĐịa Điểm Giá Chất Lượng Địa Điểm

Chất Lượng Giá Những Sản Phẩm Của A Chất Lượng Địa Điểm Chất Lượng

Apendix #2| Fanpage background

980 pixel

Up to you Up to you

Photo size maximum is only 50kb

We offer it free. More support, please contact us at openzing@vng.com.vn

Apendix #3| Photo contest in fanpage

Icon menu 16x16 pixel (gif,png,jpg)

Interact with core apps of Zing Me platform

Photo, link, blog…

749 pixel

Easy to attract user join and ‘tell” with your brand

Apendix #4| blog contest

It has more space for design and communication

You could change background, text color/font, title menu.

Structure is fixed

Your contest will be located at tab “sự kiện” (out of your

page) and blogger community easy to find and

Apendix #5| Promotion app in fanpage

Brand could build more options for app belong to its goal. It is

hosted out site

749 pixel

Brand could build more options for app belong to its goal. It is

hosted out site

749 pixel

Apendix #5| Promotion app in fanpage

Community building on Zing Me

Business