Communityofpracticeblog e xcopworkshop2011

transcript

New Opportunities

Challenges

Discoveries

Karen Jeannette, eXtension CoP Support Consumer Horticulture Content Coordinator

@kjeannette, karen.jeannette@extension.org

•  Rick Durham, University of Kentucky •  Monica David, University of Illinois •  Lynette Spicer, eXtension, ISU Master

Gardener •  Terri James, University of Nebraska Lincoln •  Jennifer Bousselot, Iowa State Extension •  Ivelin Denev, eXtension Content Staff •  Daniel Nall, eXtension Engineering •  eXtension Staff

http://www.youtube.com/watch?v=dja7xcMKrcE

http://www.extension.org/pages/Consumer_Horticulture_National_Committee

Providing a national focus and contact point for the nation-wide Extension Master Gardener program

Providing leadership for eXtension Consumer Horticulture CoP and it’s sub-areas

http://www.extension.org/horticulture http://www.extension.org/mastergardener

Who?What’s possible?

Discover

Innovate

Extension Master Gardeners (~94,000)

County Coordinators

(>50 - ?)

State Coordinators

Train state coordinators to use blog

Have bloggers/ encourage comments

Plan A

Plan “What really happened”

Re-announce Nat’l blog effort at National

Coordinators Conference

New state & county

coordinators listserve

Offer ‘coordinator discussions’

webconferences Blog training,

round 2 coordinators & some MGs

Social media team/listserve

bloggers

http://www.flickr.com/photos/sahaab/3271985107/

•  http://creativecommons.org/licenses/by/2.0/deed.en

http://www.flickr.com/photos/3059349393/3368092622/

http://www.flickr.com/photos/escariao/4717165399/

Source: Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers

•  Available at http://www.flickr.com/photos/davegray/3990832580

Brand recognition Referrals &

Networking

Core values, goals, team

Learn, share, interaction

http://blogs.extension.org/mastergardener/2010/02/27/extension-master-gardener-blog-policy/

http://blogs.extension.org/mastergardener/2010/04/07/why-are-we-blogging/

Networking

Referrals & Networking

National EMG Coordinators Conference

New state & county

coordinators listserve

webconferences Blog training,

round 2 coordinators & some MGs

Bloggers?

Social Comfort * People * Tools

*Subject Matter

Slide and concepts from Thomas Vanderwal http://www.flickr.com/photos/vanderwal/2379573773/

For Coordinators

Master Gardeners

Build Awareness System Wide

New state coordinators/

county coordinators

listserve

webconferences Blog training

for ll

coordinators & some MGs

Bloggers?

•  Passwords •  Signing up/registration •  Time – (trade off with offering value) •  Inclusive email lists •  Blogging knowledge •  Networking knowledge •  Permissions, buy-in

Networking

Facebook Twitter

Email updates

Websites

Widgets & Links

http://www.extension.org/mastergardener http://blogs.extension.org/mastergardener

http://www.extension.org/mastergardener http://blogs.extension.org/mastergardener/

https://www.facebook.com/extensionmastergardener

Internet is a mass of niches

- Jeff Jarvis, What Would Google Do

Link badge to: • http://blogs.extension.org/mastergardener/ • http://www.extension.org/mastergardener

Badge inspiration courtesy of U Florida EMG Program

1.  Extension.org/about.extension.org (987/400) 2.  Iowa EMG (414) 3. MN EMG (311) 4.  Florida EMG (228) 5. Wisconsin EMG (225) 6.  Franklin County, PA EMG (214) 7.  Illinois Extension (132) 8.  North Alabama EMGs (115) 9.  North Carolina EMGs (92) 10. Texas EMGs (89) Source: Google Analytics

Statistics from April 1, 2010 – June 21, 2011 Source: Google Analytics

Tracking Success with Google Analytics and Bit.ly links

Low-cost online courses, modules Diagnostics links/decision aids organic gardening, sustainable gardening Factoids for niche groups Where to find an Ext. Master Gardener?

•  Blog – Make more personal – Engage more bloggers in blog track teams – Guest bloggers – More coordinating of posts -“How do you

get people to volunteer?” Ask them. •  Social media team - collaborative & small

group meeting –> Next

•  Posts on continuing ed with MGs and green industry a hit – Explore Webinar series – Partner module development

•  Curation – what applies to national, understanding as an EMG

•  See interest in Twitter chats •  Sponsorship potential: Opportunity for smaller,

but could be more fruitful and direct?

Networking

1.  Define 2.  Define 3.  Define 4.  Define 5.  Road ahead: Discovery and engagement are linked

–  (What we will do in the future will be in response to core values, and how well we can engage the Extension Master Gardener community in the process, as they will be involved in discovering the road ahead.)

Listen, identify and then lower barrier for participation (Is it password sign-up issues, social comfort/adoption

barriers, other collaborative barriers?)

People participate out of passion, interest, need for their own learning

(Help them envision how this could happen)

Foster core community development (Communicate vision/ goals to core then work closely

(phone calls, small group meetings) and help them shape and communicate them to others)

Create simple ways to sustain relationships w/non-core members (listserves, webinar updates for potential

contributors)

Develop ‘trust’/credibility (So others will want to continue to be involved)

http://blogs.extension.org/mastergardener/ https://www.facebook.com/

extensionmastergardener @eXEMG

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