Post on 22-Jan-2016
description
transcript
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Companion Apps
Sustaining and Supporting the Broadcast Television Model
TV is still KING
Television Viewing Trends
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Minor declines versus historical partially a result of no PVR playback included in the data. Due the changes within the meter methodology, we have to work with BBM Diary Data identify trends. The story is consistent – the younger demos tend to be lighter TV viewers.
FL05 TV FL06 TV FL07 TV FL08 TV FL09 TV FL10 TV FL11 TV
20.7 20.219.8 19.8 20.2 19.7 19.5099467006981
18.117.4 16.8 16.6 16.7 16 15.6087484811665
19.9 19.4 19.1 18.9 19.1 18.6 18.1817570407734
11.911.0
10.2 9.810.4
9.89.2
12.311.0 11.0 10.7 11.1 10.7 10.1
Hours Tuned Weekly per CapitaM-Su 6a-2a/BBM Diary Data/English Canada
(Does not include PVR Playback)
A2+ A18-49 A25-54 A18-24 T12-17
Canadians are using two screens simultaneously!
Watched TV/Used Internet at Same Time in Pst Wk
Paid Attention to both TV/Internet at Same Time*
52
77
48
23
0.6 1.0
Simultaneous Use of TV/InternetComp% of A18-49
BBM Analytics OmniVU August 2011 / Total Canada
Yes No Don’t Know/Refused
77% of people who have watched TV and used the internet at the same time said they paid attention to both screens concurrently
* Based on those who responded “Yes” to “Watched TV/Used Internet at Same Time in Pst Week”
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Broadcasters are joining in on conversations
ACCOUNTABLE BALANCE CUSTOMER FOCUSED INTEGRITY LOYALTY POSITIVE, CAN DO ATTITUDE TEAM PLAYER
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5,000
10,000
15,000
20,000
25,000
iPad App of the week
Survivor Companion
Add-on
Launched in iTunes – on
air and online
support
Featured in iTunes Store
Source: iTunes Connect
Christmas 2010 – 2nd
highest downloads
since launch
Global Video App Downloads
• Total of over 860,000 downloads so far
Universal App
released
Christmas 2011
38,242 (84%)
7,031 (16%)
Unique Visitors February 22nd
Total Unique VistorsUnique Visitors access-ing the Survivor com-panion
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15% of those accessing the app opened up the Survivor Companion Add-on last night