Company Private KF Meeting with Pacific Sense May 2012.

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Company Private

KF Meeting with Pacific Sense

May 2012

2

H2 OPPORTUNITY

Taiwan Metro Rapid TransitSales Forecast: $1M(Historical Sales >$10M)

Product:

FM-200/ Novec 1230

Status

Tcyo is the major competition

Need special price to win

3

H2 OPPORTUNITY

Taiwan PowerSales Forecast: $1.2M

Product: -CO2

-ADS FM-200 (new specified)

Action Plans:-ADS FM-200 is specified for 4 projects.

-Continue ADS sales promotion work with Sensor

-Maintain CO2 sales level to TPC

Pipelines:-Cheng Lin Distribution Sub-station

-Kaohsiung Extra High Voltage Sub-station

-Xinmin Distribution Sub-station

-Chonglun Distribution Sub-station

-Daian Extra High Voltage Sub-station

-Songwu Distribution Sub-station

4

H2 OPPORTUNITY

Taiwan Industrial & PetrochemicalSales Forecast: $1M

Product:

CO2/Detection/Foam equipment

Pipelines:

-Chimei Fab 8

-Hannstar

-China Petroleum&Chemical, Kaoshiung Plant Relocation

-100,000 gallon 3M Foam Replacement contract

5

H2 OPPORTUNITY

Taiwan TelecomSales Forecast: $0.7M

Product:

FM-200/Detection

Key Customers:

-Chung Hwa Telecom

-Taiwan Mobile

-Far EasTone

-Acer

Highlight:

-New Acer e-DC Building

-Chung Hwa Telecom, Banqiao HQ

6

H2 OPPORTUNITY

Macau Taipa FerryForecast Sales: $0.4M

Product: Foam/FM-200/Detecion

Expect Order Date: P7

Hong Kong Wan Chai

Residential DevelopmentForecast Sales: $0.2M

Product: Wet-Chemical/ FM-200

Expect Order Date: P9

Key Issues

1) Macau Initiative. Try to increase market share for Macau

2) Novec1230 promotion continue

3) Ashland visit – training, factory visit

4) Focus on HKG MRT project

5) Data Center market is still blooming – US$5M for Year 2103

1 XXXXXXXXXX

How To Go Into Macau MarketStrong Relationship with Main M&E Contractor s (Big 3 in Macau)

1) Li Lieun

2) Suen Tak

3) WahTat

Tender Specification

Filling Plant Set-up Marketing

1. Provide products specification to M&E Consultants and Owners

2. Launch Novec1230 into market

3. Target Big Project – Macau Light Rail/Macau University

4. Government project – develop long term relationship with on list government tender fire contractor

1. Medium plan may be 2013/2014

2. UL listed extension required

3. To enable faster turn around

4. Allow for stocking of cylinders

1. Participate in Fire Show

2. Conduct Seminars

3. Provide Training to Key Customers

4. Invest for advertisement

5. Sponsor Fire Service social event – annual dinner/Golf competition

9

MARKETING PROMOTION EVENT• To promote Kidde brand image

• Displaying company portfolio and detailed product information with photos

10

• Face to both international (English version) & china (Chinese version) market.

• Search by either company or product names

MARKETING PROMOTION EVENT

Key Issues

1) No duplication of T&T existing markets. Different customers.

2) Immediate stocking order to KFP U.K.

3) Aegis Controls has existing Marketing and Design team experience in Gas Suppression.

4) Prefer to work direct with factory or Kidde China.

YEAR TO DATE KEY WINS

TMRT FM-200 Replacement

FM-200 – US$ 590k

HTC

FM-200/CO2 – US$ 150k

Chunghwa Telecom

FM-200 – US$ 260k

Far East Telecom

ADS FM-200 – US$ 250k

Nangang Exhibition Centre

FM-200 – US$ 200k

TMRT Line & Airport Line

FM-200 – US$ 500k