GENESIS OF ASHOK LEYLAND• Formed in the year 1948 by “Mr. Raghunandan Saran” as “ASHOK MOTORS”, to assemble Austin Cars.

• Renamed & Started Mfg. Commercial Vehicles in 1955 with equity participation by “LEYLAND MOTORS”.

• 2nd Largest Commercial vehicle company in India.

•Market Leader in Bus Segment , and Claims to carry 60 Million Passengers Daily.

MR. DHEERAJ G. HINDUJA

(CHAIRMAN)MR. VINOD K. DASARI

(MANAGING DIRECTOR)MR. R. SESHASAYEE

(EX. VICE CHAIRMAN)

Board of Directors

PRODUCTS

• BUSES

• TRUCKS

• LIGHT VEHICLES

• DEFENCE VEHICLES

• POWER SOLUTIONS

MISSION

• Large Production.

• Modernization.

• Global Benchmarking our Product, Process & People.

• Identifying with Customer.

• Good Relationship Management.

VISION

• Leadership in Medium & Heavy segment.

• Significant presence in World Market.

• Customer Satisfaction.

PERFORMANCE HIGHLIGHTS

Traded as BSE : 500477NSE : ASHOKLEY

FINANCE RATIOS

2015 2014

Current Ratio 0.94 0.78Quick Ratio 0.69 0.67Inventory Turnover Ratio 10.36 8.36

Debtors Turnover Ratio 10.61 7.32

RATIOS

LATEST ANNUAL REPORT• INCREASE IN MARKET SHARE OF THE MEDIUM & HEAVY

COMMERCIAL VEHICLE (M&HCV)

• SEGMENT FROM 26.1% TO 28.6% IN THE FACE OF FIERCE COMPETITION

• INCREASE IN MARKET SHARE IN THE INTERMEDIATE VEHICLE DOMAIN ENABLED BY THE

• NEWLY INTRODUCED BOSS RANGE

• GROWTH IN EXPORT VOLUME BY 31.7% AND MAINTAINING LEADERSHIP POSITION IN

• SRI LANKA, MIDDLE EAST AND AFRICA

• STRONG GROWTH IN DEFENSE AND AFTER-MARKET BUSINESSES

• MORE THAN 11 TIMES GROWTH IN PROFIT AFTER TAX

• AMONG THE BEST PERFORMING AUTO STOCKS GLOBALLY

Tata Motors

Eicher

Mahindra

COMPETITOR ANALYSIS

Major Competitor of Ashok Leyland : - • TATA MOTORS• EICHER MOTORS Market

Capital 6%

88%

6%

ASHOK LEYLAND

TATA MOTORS

EICHER MOTORS

SALES TURNOVER

19%

80%

1%

ASHOK LEYLANDTATA MOTORSEICHER MOTORS

Net Profit

29%

64%

6%

ASHOK LEYLAND TATA MOTORS

EICHER MOTORS

SWOT ANALYSISStrengths • Well-known brand with good reputation.• Planned and smart international strategy.

Weaknesses • Not well positioned in the luxury segment. • Most of the automobiles of Ashok Leyland

manufactures are based on older platforms.

Continued..Opportunities • Government support. • Emerging market high demand for

passengers cars at low costs.

Threats • High level of competition. • Raising fuel prices.

AUTOMOBILE INDUSTRY IN INDIA• Sixth largest car and commercial vehicle mfg. industry in India.

• India mfg. 11 million vehicles every year.

• 34 Billion Dollar turnover.

• Provides Employment to 13 Million people directly & indirectly.

• Automobile Industry is 5% of the Total GDP of India.

• By 2015, Annual vehicles sales has been projected to increase to 20 million .

CONCLUSION

Ashok Leyland provides Commercial Vehicles with World Class Technology that is relevant, appropriate & affordable.In an Atmosphere that nurture’s Creativity & Innovation, 1000+ Product development Team seeks to Harness and Adopt Technology that provide value to Consumers as well as Safety and Environmental Issue.

ANY QUESTION