KGK GroupDigital Marketing Analysis

Comparative studyBetween July 2015 & October 2015

Duration: 4 monthsAnalytic tool : Alexa.com

Submitted by: Shashank Mishra

Ranking snapshot of July-2015(Alexa.com)

Ranking as on 10th Oct,2015

Global rank has improved from 1,049,096(Ten lac forty-nine thousand ninety-six) to nine lac seventy-five thousand forty-four.

Site has now also been ranked in India at 98, 017. We are receiving more than 85% traffic from India.

Analysis

Snapshot of July-2015 (Alexa.com)

Statistics as on 10th Oct,2015

Site has shown good progress in daily page views ,daily time on site , daily search visits.

Search visits have increased by 86%. This means PR activities & SEO are moving in the right

direction. This has been achieved by organic activities & without any

paid activities .As seen in the snapshot 22.2% traffic is coming now from

search engine, while earlier no metrics was registered for it. In the next stage ,we will be registering our presence on new

social platforms with targeted PR, and also discuss paid campaign for SEO like Pay-Per-Click (PPC).

Analysis

2nd position on first page of Google.in, for term diamond jewellery manufacturer

6th position on Google.in for term diamond jewellery design

1st position on the first page of Google.in for term wholesale diamond jewellery

4th position on the 1st page of Google.in for the term wholesale diamond earrings

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