Durban Chapter 18 February 2008Jacques de Villiers

Compelling Copywriting:

Increase Your Speaking Business

Compelling Copywriting18 February 2009

Compelling Copywriting18 February 2009

Compelling Copywriting18 February 2009

3 Fundamental Selling Rules

People don’t like being sold

People buy things for emotional, not rational reasons

Once sold, people need to satisfy their emotional decisions with logic

Compelling Copywriting18 February 2009

Fear! Greed! Vanity! Lust! Pride! Envy! Laziness!

Emotion: 7 Deadly Sins

Compelling Copywriting18 February 2009

Compelling Copywriting18 February 2009

Compelling Copywriting18 February 2009

AttentionInterestDesireAction

Compelling Copywriting18 February 2009

Sales LetterEmails ProposalPress ReleaseWebsiteInfluential Words

Compelling Copywriting18 February 2009

Sales Letter1. Heading2. Problem3. Big Promise4. Solution5. Benefits6. Guarantee7. Testimonials8. False Close9. Call to Action10. PS

Compelling Copywriting18 February 2009

Heading

Compelling Copywriting18 February 2009

Problem

Compelling Copywriting18 February 2009

Big Promise

Compelling Copywriting18 February 2009

Solution

Compelling Copywriting18 February 2009

Benefits

Compelling Copywriting18 February 2009

Testimonials

Compelling Copywriting18 February 2009

Guarantee

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False CloseAnd, that’s not all ...

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Call to Action

Compelling Copywriting18 February 2009

PS

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Emails

More than 5 kb

Less than 35 kb

Less is more - html

4 strikes and you’re out

Keeping legal

Compelling Copywriting18 February 2009

Proposals

Compelling Copywriting18 February 2009

Press ReleasesWhatWhenWhereWhyWhoHow

Compelling Copywriting18 February 2009

Press ReleaseTo: The Star

Release Date: Immediate Snake Oil 1 of 2Snake Oil Salesmen of the 21st Century

Content, content, content content, content, content, content, content, content, content, content, content content, content, content, content, content, content

Ends

For Further information:

Compelling Copywriting18 February 2009

Compelling Copywriting18 February 2009

The Perfect PagePage Title

Metatags

Meta Description

H1 Header

1st Paragraph

Content

Last Paragraph

Motivational Speaker in SA

Motivational speaker in SA

Rev up your conference with one of the top motivational speakers in SA

Motivational Speaker in SA

If you’re looking for a motivational speaker in SA to put your conference delegates in the right frame of mind.

Content

To book your motivational speaker in SA call .......

Compelling Copywriting18 February 2009

Yum, yum!!!

Compelling Copywriting18 February 2009

Influential Words

Compelling Copywriting18 February 2009

Tools of the Trade

Compelling Copywriting18 February 2009

Compelling Copywriting18 February 2009

Compelling Copywriting18 February 2009

Compelling Copywriting18 February 2009

Compelling Copywriting18 February 2009

Compelling Copywriting18 February 2009

Compelling Copywriting18 February 2009

Jacques de Villiers can be contacted on:Mobile: 0829063693

Email: jacques@jacquesdevilliers.comwww.jacquesdevilliers.comwww.jacquesdevilliers.co.za