Post on 03-Jun-2018
transcript
8/12/2019 Competency Mapping for Marketing Manager
1/19
Name of the program: Certified Performance andCompetency Developer
Position: Marketing Manager
Project WorkOriginal work done by: Ms D !arada
"eference N#mber:$%&&%&'&$( Prepared by )han# *atha
On behalf of Middle +arth Cons#ltants Pvt *td
1
8/12/2019 Competency Mapping for Marketing Manager
2/19
Confidentiality
This document is submitted by Middle Earth Consultants Pvt. Ltd.
(MEC) to Clients Name with the understandin that its content wouldnot be divuled to any third !arty with out !rior written !ermission
"rom MEC.
,alidityThe validity o" this assinment is ######## days "rom the date o"
submission.
2
8/12/2019 Competency Mapping for Marketing Manager
3/19
-itle of the role: Competency Mapping .or MarketingManager
3
8/12/2019 Competency Mapping for Marketing Manager
4/19
1. WHAT IS COMPETENCY
Competencies are the characteristics of a manager that ea! to the !emonstration
of s"is an! a#iities$ %hich res&t in effecti'e performance %ithin an organi(ationa
area.)
Competencies refer to skills or knowledge that leads to superior performance. These
are formed through an individual/organizations knowledge, skills and ailities andprovide a framework for distinguishing etween poor performances through toe!ceptional performance. Competencies can appl" at organizational, individual, team,
and occupational and functional levels.
Competencies are individual ailities or characteristics that are ke" to effectiveness in
work.
#nce the $o re%uirements have een clarified &and competencies provide a
framework for doing this', then competenc" interviewing helps interviewers look for
evidence of those re%uirements in each candidate. (or people alread" in $os,competencies provide a wa" to help identif" opportunities for growth within their
$os. Competencies are not )fi!ed)*the" can usuall" e developed with effort and support
&though some are harder to develop than others'. +mplo"ees and their managers
together can identif" which competencies would e most helpful to work on toimprove the emplo"ees effectiveness. The" can then integrate that into a learning
plan that ma" include onthe$o e!perience, classroom training, or other
developmental activities.
Competencies are not a tool to e used for evaluating people for la"offs.
-
8/12/2019 Competency Mapping for Marketing Manager
5/19
Competencies are onl" a wa" of talking aout what helps people get results in their$os. hat matters is performance* eing effective and meeting $o e!pectations.
ome e!amples of competencies re%uired " the emplo"ees are0
Adaptability
Commitment
Creativity
Motivation
Foresight
Leadership
Independence
Emotional Stability
o letters after "our name areever going to e a total guarantee
of competence an" more thanthe" are a guarantee against
fraud. mproving competenceinvolves continuing professional
development ... That is the reall"
crucial thing, not $ust passing
an e!amination.
Colette 4owe
8/12/2019 Competency Mapping for Marketing Manager
6/19
Analytical Reasoning and
Communication Skills
5
8/12/2019 Competency Mapping for Marketing Manager
7/19
A*O+T THE COMPANY
A management consulting organization ocused on providing high !ualityconsulting services to organizations across industry sectors" It #as started in
$%%& by a team o proessionals having rich industry and consulting e'perience"
(e have over $)* consulting pro+ects completed or leading organizations across
India
,he organization-s ounding principle is to enable its clients to become #orld
class through.
Customer Focus
/rocess Focus
0uman Focus
1evelopment Focus
2alue Focus
,he organization has been serving many clients acrossIndia including.
Manuacturing
Automobile
/harmaceuticals
Agri business
3anking
I,ES
Metals 4 Mining
Construction
/o#er
Chemicals 4
Fertilizers5 etc6
6
8/12/2019 Competency Mapping for Marketing Manager
8/19
It has been asked by a large manuacturing organization to design competency
mapping or e# positions in their organization
In this conte't I picked 7 positions and mapped competencies based on the key
+ob roles o the position
ABOUT THE PROJECT
The project is on competency mapping of some of the key positions in an organization
Competencies reer to skills5 kno#ledge and behavior that lead to superior perormance"
,hese are ormed through individual 8 organizational kno#ledge5 skills and abilities
,he unctional competencies can be identiied through a person-s ability to do something
#ell 9skills: and inormation that he uses in a particular area 9kno#ledge:5 #hereas
behavioral competencies can be understood as maniestations o ho# a person vie#shimsel 9Sel image:5 ho# he typically behaves9traits: or ho# he motives him or her
9motives:
Competency mapping is to analyze the combination o strengths in dierent employees
to produce the most eective teams and the highest !uality #ork"
Creating a Competency Map
,here are 7 key steps
$" Set deinite role;" Analyze unctional skill 4 kno#ledge
8/12/2019 Competency Mapping for Marketing Manager
9/19
Middle Earth Consultants /rivate Limited/lot no );5 /hase = $5 >amalapuri Colony5
0yderabad )***&
8/12/2019 Competency Mapping for Marketing Manager
10/19
Middle Earth Consultants /rivate Limited/lot no );5 /hase = $5 >amalapuri Colony5
0yderabad )***&
8/12/2019 Competency Mapping for Marketing Manager
11/19
Middle Earth Consultants /rivate Limited/lot no );5 /hase = $5 >amalapuri Colony5
0yderabad )***&
8/12/2019 Competency Mapping for Marketing Manager
12/19
Middle Earth Consultants /rivate Limited/lot no );5 /hase = $5 >amalapuri Colony5
0yderabad )***&
8/12/2019 Competency Mapping for Marketing Manager
13/19
8/12/2019 Competency Mapping for Marketing Manager
14/19
Middle Earth Consultants /rivate Limited/lot no );5 /hase = $5 >amalapuri Colony5
0yderabad )***&
8/12/2019 Competency Mapping for Marketing Manager
15/19
Middle Earth Consultants /rivate Limited/lot no );5 /hase = $5 >amalapuri Colony5
0yderabad )***&
8/12/2019 Competency Mapping for Marketing Manager
16/19
Middle Earth Consultants /rivate Limited/lot no );5 /hase = $5 >amalapuri Colony5
0yderabad )***&
8/12/2019 Competency Mapping for Marketing Manager
17/19
Middle Earth Consultants /rivate Limited/lot no );5 /hase = $5 >amalapuri Colony5
0yderabad )***&
8/12/2019 Competency Mapping for Marketing Manager
18/19
Middle Earth Consultants /rivate Limited/lot no );5 /hase = $5 >amalapuri Colony5
0yderabad )***&
8/12/2019 Competency Mapping for Marketing Manager
19/19
Middle Earth Consultants /rivate Limited/lot no );5 /hase = $5 >amalapuri Colony5
0yderabad )***&